DriveX Direct’s Consumer-First Model: An Exclusive Interview
The Indian two-wheeler market stands at an inflection point. With over 55 million pre-owned vehicles expected by 2027, the shift toward affordability, sustainability, and digital-first...
Category : CXQuest Exclusive
CX Assurance Enables Safe Agentic Scale: An Exclusive Interview
Have you ever watched a chatbot confidently give the wrong answer—politely, fluently, and at scale? Now imagine that answer triggering a payment, rejecting a claim,...
Justice Systems: How Aditya Shivkumar Is Redesigning Dispute Resolution at Scale
Ever been trapped in a chatbot loop when all you needed was a human who could decide? Now imagine that frustration stretched across 30 days,...
Whisper World: Reinventing Advertising Through In-Content Storytelling
Whisper World India pioneers In-Content Advertising for non-skippable, high-impact brand storytelling across TV and digital. In today’s fast-evolving media landscape, where audiences have become experts...
Agentic AI in CX: Richard Smullen on Orchestrating Secure, Scalable, and Human-Centric Experiences
Imagine your customer opens a support chat to resolve a payment glitch—and instead of a quick fix, the bot loops generic responses, escalating frustration. Now...
How IntelliHost Turns Booking Data into Human Decisions
When AI Knows the Answer—but the Customer Still Hesitates Have you ever followed an AI recommendation and paused before acting on it? Not because it...
Luxury Services: How Technology Is Rewriting Trust in India’s Cleaning Industry
Ever handed over a luxury handbag or leather shoe to a luxury services provider—and spent days wondering whether it would come back the same? No...
Legal CX: Adv. Shaili Muzoomdar on Rethinking Divorce and Empowering Women
In a world where law often unfolds as a contest of rights and wrongs, Adv. Shaili Muzoomdar’s work stands out for its compassion, clarity, and...
Endear: Leigh Sevin on Humanizing Data-Driven Clienteling
In the rapidly shifting landscape of modern retail, the line between digital and in-store experiences is becoming increasingly blurred. Today’s consumers expect continuity — their...
Read for Pleasure: How HarperCollins India Is Rebuilding Joy-First CX
What happens when a brand stops optimizing clicks—and starts designing joy? Picture this: A child scrolling endlessly on a phone. An exhausted parent buying books...