When AI Knows the Answer—but the Customer Still Hesitates Have you ever followed an AI recommendation and paused before acting on it? Not because it...
In the rapidly shifting landscape of modern retail, the line between digital and in-store experiences is becoming increasingly blurred. Today’s consumers expect continuity — their...
What happens when a brand stops optimizing clicks—and starts designing joy? Picture this: A child scrolling endlessly on a phone. An exhausted parent buying books...
In a digital era defined by workplace transformation and hybrid ecosystems, the lines between IT operations, security, and employee experience are rapidly blurring. For more...
Ever watched an AI chatbot confidently give the wrong answer, then trap customers in a loop they cannot escape? The knowledge base looks complete. The...
Customer Wait Time & Operational Strategy: From Friction to Strategic Differentiator Customer wait time remains a pivotal metric in customer experience (CX), directly shaping satisfaction,...
Imagine this: A global retailer deploys an AI chatbot to cut customer service costs. Within weeks, the bot frustrates loyal customers by misrouting queries, breaking...
Designing Retail CX in a Consent-First World By Rakesh Raghuvanshi, Founder & CEO, Sekel Tech How India’s DPDP Act is forcing brands to rethink personalisation,...