Category : CX Strategy

CX InnovationCX StrategyDigital TransformationEmerging Markets

Tier-III and Tier-IV Cities: India’s Next Billion Customers

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India’s Next Billion Customers: Why Tier-III and Tier-IV Cities Are the New Frontier for Customer Experience For decades, the story of India’s economic rise has...
CX Industry NewsCX StrategyEmployee Experience

Startek Wins Excellence in Change Transformation

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Startek, a global digital-first CX solutions provider, recently won the ‘Excellence in Change Transformation’ award at the Economic Times Human Capital Awards 2026. The honor...
CX StrategyDigital TransformationIndustry Trends

Trends Transforming Education, Business, and Service CX

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A new CXQuest.com analysis explores the major trends transforming education, business, and service industries—and why CX leaders must rethink how experiences are designed, delivered, and...
CX StrategyCX TrendsDigital Transformation

AWWA Partners with Amazon India to Empower Women Entrepreneurs from Army Families

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Announced during the International Women’s Day celebrations at Amazon’s ElevateHER event, the MoU aims to onboard hundreds of AWWA women entrepreneurs onto Amazon.in by 2029...
AI in CXCX StrategyCX TechnologyDigital Transformation

AI Data Cloud: How Wakefit and Snowflake Are Transforming Customer Experience with Unified AI

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Direct-to-consumer brand Wakefit is accelerating its AI-first transformation with Snowflake’s AI Data Cloud. The goal is simple: unify data, automate intelligence, and deliver faster customer...
AI in CXCX StrategyDigital TransformationTechnology

Hostinger Growth Story: How AI Agents Are Transforming Customer Experience for 4.6M Businesses

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How Hostinger ’s Agentic AI Strategy Is Redefining the Customer Experience for Online Businesses Imagine this scenario. A small business owner in Mumbai wants to...
CX StrategyData & AnalyticsDigital Transformation

Data Intelligence Strategy: How Hinduja Group’s Digital Leadership Signals the Future of CX

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Hinduja Group has appointed Ramesh Narayanaswamy as Group President – Digital and Data Intelligence. The move signals the conglomerate’s commitment to enterprise-wide digital transformation. Why...
Customer Experience (CX)CX StrategyDigital TransformationTechnology

Ookla Acquisition: How Accenture Is Transforming Network Intelligence for CX and AI

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Accenture has entered an agreement to acquire Ookla, the global leader in network intelligence and connectivity analytics. The portfolio includes Speedtest, Downdetector, Ekahau, and RootMetrics....
AI in CXCustomer Experience (CX)CX StrategyDigital TransformationLeadership

Who Owns CX in 2026? Governance Models, AI Gaps, and Cross-Functional Strategy

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Who Owns CX in 2026? Why “It Depends” Is the Only Honest Answer Picture this. Your marketing team just launched a bold campaign.Sales celebrates a...