Amazon Air: How Owning Logistics Became Amazon’s Boldest CX Strategy
When Control Becomes the Customer Experience: What CX Leaders Can Learn from Amazon Air Ever promised a customer something you technically could deliver—until a partner...
Tag : CX transformation
Crédit Agricole Italia: How Real-Time CX Journeys Are Transforming Modern Banking
How Real-Time Customer Journeys Are Rewriting Everyday Banking Experiences Silence is where modern customer journeys break. And it’s exactly what Crédit Agricole Italia set out...
AI-Led Digital Transformation: What Mid-Market CX Leaders Can Learn from Mastek’s Rise
When AI Moves From Pilots to Power with AI-Led Digital Transformation: What Mastek’s Everest Group Recognition Signals for Mid-Market CX Leaders It’s Monday morning.Your CX...
AWS Premier Tier: Why Sonata Software’s Milestone Matters for CX Leaders
What AWS Premier Tier Really Means for CX Leaders—and Why Sonata Software’s Milestone Matters Now Imagine this. Your customer just tapped “Confirm” on a digital...
India’s GCCs: From Cost Centers to Global Innovation Engines
India’s GCCs Are No Longer Back Offices: They’re Becoming Global Innovation Engines Ever sat in a leadership review where the India GCC team presented faster...
Quick Commerce CX: Why B2B Logistics Is the Real Experience Engine
Why Quick Commerce CX Breaks Without B2B Logistics—and How Shipway Cargo Signals the Next CX Operating Model Imagine this.: Your quick commerce app promises delivery...
Intelligent Operations Redefined With Agentic AI
Imagine this: A global retailer deploys an AI chatbot to cut customer service costs. Within weeks, the bot frustrates loyal customers by misrouting queries, breaking...
Katie Stabler on CX Movements: An Exclusive Interview
Imagine a frustrated customer mid-journey with your brand. An AI chatbot promises quick resolution. But loops endlessly on scripted responses, eroding trust and spiking churn...
Azul–Payara Merger: Redefining Enterprise Java Agility and CX Modernization
How the Azul–Payara Merger Redefines Enterprise CX Agility: Lessons for the Modern CX Leader Imagine this: It’s Monday morning in a global bank’s digital office....
Agentic AI in 2026: CX Leaders’ Guide to Autonomous Transformation
From Chatbots to Digital Colleagues: How Agentic AI in 2026 Is Reshaping Customer Experience A Vivid Scenario About Agentic AI in 2026: The Moment Everything...