Income Tax Act Overhaul: CX Lessons in Simplification
From Compliance to Experience: CX Lessons from India’s Income Tax Act 2025 What happens when a system built for enforcement is redesigned for experience? With...
Tag : CX strategy
Context First: Mohit Jamwal of Exotel on the Future of AI-Driven Customer Engagement
Across global markets, customer experience is undergoing a structural shift driven by artificial intelligence, automation, and real-time engagement technologies. Enterprises are moving beyond traditional omnichannel...
Ubuntu Vulnerability Signals Rising CX Risks in Digital Infrastructure
Security Vulnerability in Ubuntu Highlights Hidden Risks to Digital Customer Experience A newly identified vulnerability in Ubuntu is drawing attention to a critical yet often...
Accenture and Databricks Signal Shift to Scaled Enterprise AI
Accenture and Databricks Expand Partnership to Scale Enterprise AI Adoption Accenture and Databricks have expanded their long-standing collaboration to accelerate the adoption of enterprise-scale AI...
Customer Trust Infrastructure: Why CX Leaders Must Engineer Trust, Not Just Measure Experience
Customer experience investments are rising—but trust is falling. A new framework, Customer Trust Infrastructure, explains why. It shifts focus from touchpoints to systems, revealing how...
Aviation Policy is Redefining Passenger Experience
India’s Aviation Regulator Moves to Standardize Passenger Experience at Scale India’s Ministry of Civil Aviation has introduced a set of directives aimed at strengthening passenger...
American Airlines: Redefining CX Through Disruption Transparency
American Airlines Turning Disruptions into Clarity: How Airlines Are Redefining CX in Uncertain Moments American Airlines has introduced a digital experience enhancement designed to improve...
BHIM Repositions for Experience-Led Growth in Fintech Landscape
BHIM Signals a Trust-Led CX Strategy with MS Dhoni Partnership NPCI BHIM Services Limited has appointed Mahendra Singh Dhoni as brand ambassador for the BHIM...
IICT Partnership Highlights Content’s Role in CX Strategy
Institutionalizing Knowledge: How IICT’s Publishing Partnership Reflects a New CX Paradigm in Creative Industries The Indian Institute of Creative Technologies (IICT) has entered into a...
Tier-III and Tier-IV Cities: India’s Next Billion Customers
India’s Next Billion Customers: Why Tier-III and Tier-IV Cities Are the New Frontier for Customer Experience For decades, the story of India’s economic rise has...