Santanu Guha Roy’s Vision for Elevating Customer Experience in Hospitality Santanu Guha Roy, the General Manager of Hotel Holiday Inn Kolkata Airport, offers a compelling...
Jiwon Yun, Kai-Niklas Schymik, Margriet Van Riggelen, and Hans Bartling The team of researchers (from left to right): Jiwon Yun, Kai-Niklas Schymik, Margriet van Riggelen,...
The Future of Customer Experience in Global Economy that is Transforming As the world economy shifts, customer experience (CX) plays a pivotal role in shaping...
B2B Branding Trends: Merging Human Touch with AI Innovation In 2025, as artificial intelligence (AI) dominates conversations, B2B brands face a unique challenge. The need...
Sweden Crime and Immigration Challenges: A CX Perspective on Balancing Stakeholder Expectations Sweden’s recent struggles with crime and immigration policies provide an insightful case study...
Transforming Engagement Through Collective Action: A Comprehensive CX Strategy of Global Citizen As 2024 draws to a close, Global Citizen’s year of transformative actions and...
Amazon Case Study: Revolutionizing Retail: How Amazon’s Customer-Centric Approach Redefined Online Shopping Executive Summary This Amazon case study examines how Amazon’s relentless focus on customer...
Case Study: United Airlines – Harnessing Real-Time Data for Exceptional Customer Experience Introduction In an era where customer expectations for seamless experiences are skyrocketing, businesses...
CX Case Study: HOTLIST 2024 – A Masterclass in Customer-Centric Innovation HOTLIST 2024 redefined how the tourism sector engages customers by integrating personalization, innovation, and...