B2B CXCX StrategyGlobal Business TrendsIndustry & ManufacturingWhitepapers/Case Studies

SDHI and $227M Chemical Tanker Deal: CX Lessons in Global Trust

Editor
What a $227 Million Chemical Tanker Deal Teaches CX Leaders About Trust, Transformation, and Global Readiness Ever watched a global client hesitate at the final...
Automotive CXCX StrategyCX TrendsRisk & ComplianceTechnology & Innovation

Tulip Innovation: Why Battery Patent Disputes Are Now a CX Risk

Editor
When Battery Patents Hit the Customer Journey: What the Tulip–Sunwoda–KTC Case Means for CX Leaders Imagine this scenario. Your CX dashboard looks healthy.NPS is steady.Your...
CX StrategyCX Strategy & LeadershipCXQuest ExclusiveExpert OpinionsInterview

Read for Pleasure: How HarperCollins India Is Rebuilding Joy-First CX

Editor
What happens when a brand stops optimizing clicks—and starts designing joy? Picture this: A child scrolling endlessly on a phone. An exhausted parent buying books...
Customer Experience (CX)CX in 2026CX LeadershipCX StrategyCX Strategy & LeadershipCX TechnologyCX TrendsCXQuest ExclusiveExpert OpinionsInterviewLeadership InsightsThought Leaders

Hexnode XDR: Apu Pavithran on SecOps Convergence, UEM Evolution, and the Future of Digital Employee Experience

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In a digital era defined by workplace transformation and hybrid ecosystems, the lines between IT operations, security, and employee experience are rapidly blurring. For more...
Brand ExperienceCX StrategyCX TrendsEducation & SocietyEmployee Experience

What Is India? How Preschoolers’ Experiences Reveal the Future of Emotion-Led CX

Editor
What Is India? And Why CX Leaders Should Care About How Preschoolers Experience Belonging Ever noticed how customers remember how you made them feel, but...
Customer Experience (CX)CX StrategyExperience DesignIndustry TrendsRetail CX

Luxury Bathware Experience Centre: How GADOTT Redefines CX-Led Retail in India

Editor
When Bathrooms Become Experiences: What GADOTT’s Delhi Launch Teaches CX Leaders About Designing Modern Luxury Journeys You walk into a showroom expecting taps and tiles.Instead,...
Customer Experience (CX)CX StrategyCX TrendsWhitepapers/Case Studies

Customer Flow Optimization: Real-World Wins for CX Leaders

Editor
Imagine a busy airport terminal at rush hour. Travelers rush to check-in counters, only to face snaking lines and frustrated staff juggling manual routing. One...