WhatsApp Case: What India’s Supreme Court Teaches CX Leaders About Trust and Consent
When Courts Step Into the Journey: What the WhatsApp–Meta Privacy Case Teaches CX Leaders About Trust, Consent, and Power A moment every CX leader dreads...
Category : CX Strategy
How IntelliHost Turns Booking Data into Human Decisions
When AI Knows the Answer—but the Customer Still Hesitates Have you ever followed an AI recommendation and paused before acting on it? Not because it...
GaN and Strategic Capability: What CX Leaders Can Learn from India’s Breakthrough
From Denial to Differentiation: What India’s GaN Breakthrough Teaches CX Leaders About Building Strategic Capability A familiar scenario: does this sound like your Monday morning?...
Quick Commerce CX: Why B2B Logistics Is the Real Experience Engine
Why Quick Commerce CX Breaks Without B2B Logistics—and How Shipway Cargo Signals the Next CX Operating Model Imagine this.: Your quick commerce app promises delivery...
bitBiome–Tojo Vikas: What This Biotech Partnership Means for CX-Led Sustainable Manufacturing
When Biotechnology Meets Customer Experience: What the bitBiome–Tojo Vikas Collaboration Signals for CX Strategy in Sustainable Manufacturing Imagine this scenario. A global fragrance brand promises...
Smart Water Metering: How Utilities Are Rebuilding Trust, CX, and Revenue
From Billing to Belief: Why Smart Water Metering Is Becoming a CX Imperative for Utilities Ever opened your water bill and thought, “This can’t be...
Riyadh Metro Expansion: L&T’s CX Blueprint for Seamless Journeys
How Can Riyadh Metro’s Expansion Fix Your CX Team’s Journey Fragmentation? Imagine you’re a CX leader in Riyadh, staring at siloed data from apps, ticketing,...
Network Security Microsegmentation: Why CX Leaders Must Care in 2026
Why Network Security Microsegmentation Is Now a CX Strategy, Not Just an IT Control Ever had a customer drop off mid-journey because “the system is...
Endear: Leigh Sevin on Humanizing Data-Driven Clienteling
In the rapidly shifting landscape of modern retail, the line between digital and in-store experiences is becoming increasingly blurred. Today’s consumers expect continuity — their...
Fashion CX: How Digitalization Is Reshaping Apparel Supply Chains
How Digitalization Is Redefining Fashion CX—and Why Apparel Leaders Can’t Afford to Wait Ever wondered why two apparel exporters facing the same tariffs end up...