Read for Pleasure: How HarperCollins India Is Rebuilding Joy-First CX
What happens when a brand stops optimizing clicks—and starts designing joy? Picture this: A child scrolling endlessly on a phone. An exhausted parent buying books...
Tag : Customer Experience Strategy
What Is India? How Preschoolers’ Experiences Reveal the Future of Emotion-Led CX
What Is India? And Why CX Leaders Should Care About How Preschoolers Experience Belonging Ever noticed how customers remember how you made them feel, but...
Luxury Bathware Experience Centre: How GADOTT Redefines CX-Led Retail in India
When Bathrooms Become Experiences: What GADOTT’s Delhi Launch Teaches CX Leaders About Designing Modern Luxury Journeys You walk into a showroom expecting taps and tiles.Instead,...
Contextual Intelligence Is Becoming the Real Competitive Advantage in Customer Experience
What happens when AI answers fast—but still gets it wrong? Contextual Intelligence: The CX Strategy Redefining AI-Led Customer Experience in 2026 A customer reaches out...
BharathCloud and the CX Impact of AI-Ready Sovereign Cloud Infrastructure
Why BharathCloud and JLL’s USD 100 Million Sovereign Cloud Bet Signals a Turning Point for Customer Experience in India Picture this scenario A CX leader...
Experience Continuity: What Ancient History Teaches Modern CX Leaders About Trust
What Ancient Coins Can Teach CX Leaders About Experience Design, Trust, and Legacy When a customer walks into a museum, downloads a brand app, or...
Indo-Albanian Discovery Challenge: A CX Playbook for Experience-Led Engagement
From Quiz to Cross-Border Experience: What CX Leaders Can Learn from the Indo-Albanian Discovery Challenge A moment that felt bigger than a quiz Imagine a...
Cross-Border Literary Festival: CX Lessons in Experience Orchestration
What Can CX Leaders Learn from a Cross-Border Literary Festival? Ever attended an event that stayed with you long after the lights went off?Not because...
Exotel’s FY25 Snapshot: AI-Led CX, Profitability and Global Scale
Exotel’s FY25 performance snapshot reads like a boardroom moment every CX leader recognises. The dashboards finally shift from red to green, the CFO stops asking...
Eventus Security : CX-Led Integration Powers #64 MSSP Alert Ranking 2025
How Eventus Security Transformed Cyber Resilience Through CX-Led Integration It’s 2 a.m. in a global Security Operations Center. Digital dashboards glow in quiet intensity. AI...