Dow CX Program: Transforming B2B Operations for Success
Case Study: Transformative Dow CX Program in B2B Operations In 2017, Dow, a global leader in advanced manufacturing, recognized the urgent need to evolve its...
HOTLIST 2024: Customer Experience Innovation
CX Case Study: HOTLIST 2024 – A Masterclass in Customer-Centric Innovation HOTLIST 2024 redefined how the tourism sector engages customers by integrating personalization, innovation, and...
Phygital Auction Marketplace: Sameer Malhotra’s Vision
Today, I am honored to be speaking with Sameer Malhotra, Director and CEO of Shriram Automall India Limited (SAMIL). With over 30 years of industry...
Rajasthan Royals: CX Innovation Through Sustainability
Innovating Customer Experience: Sustainability and Fan Engagement Case Solutions of Rajasthan Royals The Rajasthan Royals Case Competition brought forward transformative ideas by IIM Bangalore’s PGP...
Chinese EVs Struggle in Brazil’s Market Amid Rising Tariffs
The Evolving Customer Experience of Chinese EVs in Brazil Brazil’s once-promising electric vehicle (EV) market is now experiencing significant challenges, especially for Chinese car manufacturers....
Generative AI in CX: Opportunities and Challenges
Generative AI in CX: Overcoming Obstacles to Unlock Potential Generative AI is rapidly advancing in the customer experience (CX) sector, promising substantial benefits but also...
Top Spend Management Platforms to Watch in 2025
Revolutionizing Financial Efficiency: How Spend Management Platforms Enhance Customer Experience In the ever-evolving business landscape, spend management platforms have become indispensable tools, transforming how organizations...
Indian Organic Retail: Growth and Trends in 2024 and 2025
The Rise of Organic Tattva: A Journey Towards Transformative Consumer Experience in Indian Organic Retail Organic Tattva, founded in 2013 by entrepreneurs Rohit Mehrotra and...
Top 5 CX Trends 2025: Shaping the Future of Customer Experience
The Evolution of Customer Experience: SurveySensum’s Top 5 CX Trends for 2025 In the ever-changing world of customer experience (CX), businesses must evolve constantly to...