Imagine a frustrated customer mid-journey with your brand. An AI chatbot promises quick resolution. But loops endlessly on scripted responses, eroding trust and spiking churn...
Exotel’s FY25 performance snapshot reads like a boardroom moment every CX leader recognises. The dashboards finally shift from red to green, the CFO stops asking...
The CRM Renaissance: From transformation to usefulness By Jon Pollard, Head of Strategy at Precision Marketing agency, RAPP UK “We’ve just spent a lot of...
Global CX Trends in 2025: Transforming Customer Experiences Through AI, Data, and Human Connection Customer experience has fundamentally shifted. Companies competing in 2025 face an...
Trust sits at the heart of every successful customer relationship. However, measuring this intangible asset remains one of the most challenging aspects of customer experience...
Customer experience teams or CX teams face unprecedented challenges today. However, breakthrough insights emerge when organizations dig deeper into customer behavior patterns. Furthermore, these discoveries...
Scaling Customer Experience: A Blueprint for Retail Success and Retail CX Excellence In today’s dynamic retail environment, exceptional customer experience (CX) fuels loyalty and growth....
B2B Branding Trends: Merging Human Touch with AI Innovation In 2025, as artificial intelligence (AI) dominates conversations, B2B brands face a unique challenge. The need...