Genesys Accelerates CX Transformation Across APAC with Strategic Leadership Appointments
In a world where every customer interaction matters, organizations must rethink how they engage with their audiences. This is especially true across the Asia Pacific (APAC) region—one of the most diverse and dynamic markets globally. Recognizing this, Genesys®, a global leader in AI-powered experience orchestration, has strengthened its regional leadership team to deliver more empathetic, impactful, and data-driven customer experiences.
A Strategic Move to Scale Customer Experience (CX) Innovation
Genesys recently announced three key leadership appointments to drive the adoption of Genesys Cloud™ in APAC. These appointments are not just about filling roles—they reflect a broader strategy to embed AI-powered CX into the region’s digital fabric. The new leaders include:
- Mao Gen Foo, Vice President of Sales for Asia
- DongWook Kim, Country Manager for Korea
- Maya Rashed, Senior Director, APJ Marketing
Each brings decades of experience in sales, marketing, and digital transformation—making them ideal to drive Genesys’ mission across different markets.
Aligning CX Strategies with APAC’s Digital Priorities
APAC is unlike any other region. It spans fast-growing economies, cultural diversity, and varying levels of digital maturity. Because of this, businesses must adopt customer experience strategies that are flexible, personalized, and scalable.
To meet this challenge, Genesys is sharpening its go-to-market approach, focusing on cloud transformation, AI adoption, and customer-centric design. The new leadership team will accelerate the shift to experience orchestration—helping businesses achieve better outcomes through smarter engagement.
Visionary Leadership to Elevate Regional Impact
Albert Nel, Senior Vice President for APJ at Genesys, explained it best:
“Asia Pacific continues to provide strong opportunities for Genesys, and these appointments reflect a significant investment in the talent and leadership needed to scale our impact. Mao Gen, DongWook and Maya bring extensive experience across key business functions — critical to driving our AI-Powered Experience Orchestration strategy. Their leadership will enhance our ability to help organisations transform how they connect with customers, delivering more empathetic, outcome-driven experiences.”
Let’s take a closer look at the impact each leader is expected to make.
Mao Gen Foo: Strengthening Customer Success Across Asia
With nearly three decades of experience at companies like Qualtrics and OpenText, Mao Gen Foo knows how to scale high-performing teams. Now, as Vice President of Sales for Asia, he will focus on:
- Driving revenue growth
- Empowering Genesys teams
- Strengthening the partner ecosystem
- Delivering measurable customer outcomes
His focus remains clear: “My focus is on empowering our teams to deliver measurable outcomes, strengthening our partner ecosystem, and helping businesses unlock the full value of the Genesys Cloud platform as they navigate growth and innovation.”
DongWook Kim: Expanding Genesys Presence in Korea
DongWook Kim, with over 20 years of experience in enterprise tech at UiPath and SAS Korea, will lead business expansion in Korea. His expertise in cloud, data analytics, and IT positions him well to align Genesys solutions with Korea’s evolving market needs.
“As cloud and AI adoption become key business value drivers, I’m committed to deepening our market presence. We’ll do this by aligning with local business needs and combining AI innovation, cloud scalability, and market insight,” said Kim.
Maya Rashed: Elevating Customer Engagement Through Marketing
Maya Rashed, based in Sydney, brings over 20 years of B2B technology marketing experience. Her previous roles at Okta, Oracle, and Confluent make her well-equipped to lead marketing strategy across APAC and Japan.
“My aim is to build scalable marketing programs that align with sales, accelerate demand, and elevate customer engagement at every stage,” said Rashed. Her focus will be on collaboration, precision, and impactful storytelling.
Demonstrating Tangible Momentum in APAC
These appointments come at a time when Genesys is already seeing strong results across the region:
- Genesys Cloud now supports over 1,400 customers in APAC
- User base has grown nearly 30% year-over-year
- AI chatbot sessions surged by 120%
- AI voicebot minutes grew by 250% year-over-year
Clearly, the shift toward automation and self-service is accelerating. Customers now demand fast, intuitive, and personalized experiences—and Genesys is helping businesses deliver exactly that.
Infrastructure and Talent Investments Bolster Regional Capabilities
Genesys has made significant investments in its infrastructure and workforce. With over 1,500 employees in APAC, the company is building local expertise that supports customer needs in real-time.
The company also maintains full-service cloud availability in five Amazon Web Services (AWS) regions:
- Mumbai
- Seoul
- Tokyo
- Osaka
- Sydney
Additionally, Genesys supports satellite cloud services in Singapore, Hong Kong, and Jakarta. This regional cloud footprint allows businesses to stay compliant with data privacy regulations while ensuring fast, secure customer interactions.
A Future Fueled by AI-Powered Experience Orchestration
As APAC enterprises evolve, their CX strategies must evolve too. Genesys is meeting this demand by offering AI-driven, cloud-native platforms that orchestrate seamless, context-aware interactions.
With a growing team, robust cloud infrastructure, and proven leadership, Genesys is set to lead the future of CX in APAC. The vision is clear: enable organizations to build deeper relationships through empathetic, personalized experiences at scale.
To learn more, visit: https://www.genesys.com/en-sg
