Freshworks just launched a new partner program. This program aims to improve customer experiences. It also expands reseller and services offerings. Uncomplicated service software is a key feature. Flexible engagement models are also included. A new services delivery program will help partners. Partners can accelerate time to value for customers.
Freshworks made this announcement recently. The date was April 3, 2025. This new global partner program targets resellers. It also includes service delivery partners. The program’s design is user-friendly. It mirrors the simplicity of Freshworks’ products. Partners can easily adopt and scale it. Consequently, they can deliver more customer value. This leads to rapid impact. This impact spans from the front lines to the bottom line.
Laura Padilla is the Senior Vice President. She oversees Channels and Alliances at Freshworks. She stated the new program simplifies business for partners. It also helps them grow new revenue streams. Partners can resell customer experience software. They can also offer employee experience software. Alternatively, they can provide value-added professional services. Freshworks offers flexible monetization options. These options eliminate complexity. This results in faster time to value for customers. It also leads to higher deal conversion rates for partners. Padilla emphasized the quick return on investment. She believes partners choosing Freshworks will see ROI in days. This contrasts with the years often associated with outdated solutions.
Resellers Play a Crucial Role
The revamped program already includes over 500 transacting partners. This includes global partners like Climb. Gorilla Services is also part of this group. SHI International is another key partner. Unisys and Xcession are also involved. Resellers play a crucial role. They support Freshworks’ global expansion efforts. This expansion focuses on partner-led markets in Asia. Latin America is also a key region. Additionally, resellers drive deeper market penetration. This occurs in key growth markets. These markets include North America and Europe. Partners bring deep industry expertise. This expertise spans banking and healthcare. Financial services and retail are also covered. The public sector benefits as well. Ultimately, this helps businesses deliver exceptional experiences. These experiences cater to both customers and employees.
Revamped Freshworks Partner Program
The revamped Freshworks Partner Program has several key components. Flexible sales engagement models are a core element. Partners can choose the model that suits them best. Options range from one-time commissions. This applies to those acting as sales consultants. Ongoing revenue opportunities are also available. This is for authorized resellers. Premier resellers and service providers also benefit.
A new offering exists for service delivery partners. System integrators can now join. Solution providers offering professional services are also eligible. This new program provides valuable resources. These include training and certifications. Direct engagement with Freshworks’ sales teams is also a benefit. Leads will be shared directly with these partners. This ensures they have opportunities to grow.
Faster impact is a priority for both partners and customers. Freshworks has a people-first approach. This empowers partners significantly. They can manage the full customer lifecycle. This is supported by specialized enablement.
Certifications further enhance their capabilities. Direct access to Freshworks experts is also provided. Partners can leverage Freshworks resources effectively. Premier resellers gain a significant advantage. They benefit from recurring margins on every sale. They also have full control over billing and renewals. This fosters deeper customer relationships.
Enhanced Partner Services and Support
Enhanced partner services and support are integral to the program. Partners will receive increased regional sales support. Marketing development funds will also be available.
Enablement and internal alignment are key focus areas. The Freshworks Professional Services team will provide crucial support. This includes technical enablement. Onboarding training is also provided. Furthermore, there are opportunities for partner services delivery. This spans across various markets and business segments. A refreshed sponsorship model ensures partner success. This ultimately leads to better customer outcomes.
Partnership Provides Deeper Insights
Resellers partnering with Freshworks have shared positive feedback. They highlight the potential to transform experiences. This applies to both customers and employees. This potential is particularly significant in a country like India. Their partnership with Freshworks provides deeper insights.
This allows them to understand the needs of enterprise clients better. They can then offer efficient IT service management solutions. User-friendly customer support solutions are also provided. Freshworks’ refreshed Global Partner Program is straightforward. It is also rewarding for partners. This mirrors the simplicity of their products. The program’s principles will help amplify value creation for clients. This was stated by Mohan Muthuraj. He is the vice president at Sonata Information Technology Limited. This company is a subsidiary of Sonata Software.
In conclusion, Freshworks builds uncomplicated service software. This software delivers exceptional experiences. These experiences cater to both customers and employees. Their enterprise-grade solutions are powerful. Yet, they remain easy to use. They also deliver results quickly. Freshworks has a people-first approach to AI. This approach eliminates friction. Consequently, employees become more effective.
Organizations also become more productive. Over 72,000 companies trust Freshworks. This includes major names like Bridgestone. New Balance also relies on them. Nucor and S&P Global are customers. Sony Music also uses Freshworks. These companies leverage Freshworks’ CX and EX software. This helps fuel customer loyalty. It also enhances service efficiency. For more information, visit www.freshworks.com. You can also follow them on social media platforms.
