Tag : marketing technology

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CX Transformations: The Integration Imperative

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Customer experience or CX transformations frequently promise transformational results. However, many organizations struggle to deliver meaningful outcomes from their investments. Meanwhile, consulting firms aggressively compete...
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HCL Unica+ Martech AI Elevates CX with Agentic Intelligence

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HCL Unica+ Ushers in the Future of Martech with Agentic AI In a bold move to reshape the marketing technology (martech) space, HCLSoftware has launched...