Tag : brand trust

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Amazon Anti-Counterfeit Strategy: CX with Trust & Innovation

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How Amazon Anti-Counterfeit Strategy Reinvents Customer Experience Introduction: Why Counterfeits Are a CX Nightmare Imagine ordering a high-end smartphone, only to receive a poorly made...
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Dehydrating Book Engages Customers with Experiential Storytelling

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How Water For People’s ‘Dehydrating Book’ Redefines Customer Experience Through Immersive Storytelling Customer experience (CX) is no longer just about great service or seamless transactions....