LianLian Global’s Strategic Partnerships Set New CX Benchmark in Cross-Border Payments
At Money20/20 Asia 2025, held in Bangkok, LianLian Global took the stage with a bold message. The company is not just evolving—it is transforming the cross-border payment experience for global businesses. By announcing strategic partnerships with Veem and 12Victory, LianLian Global underscored its commitment to a frictionless, transparent, and secure CX journey.
Empowering Global Commerce Through Customer-Centric Infrastructure
LianLian Global, a brand under Hong Kong-listed LianLian DigiTech, is no newcomer. However, at Money20/20 Asia, it demonstrated a fresh, customer-first mindset through innovative partnerships and platform enhancements.
Rather than simply expanding services, the company is redesigning the entire cross-border payment experience.
At the heart of its message was a commitment to next-generation financial infrastructure—one that empowers users with real-time remittance, reduced transaction complexity, and end-to-end visibility.
Strategic Partnerships That Reflect a CX Vision
On April 23, during the conference, LianLian Global formalized two pivotal partnerships. These were not just business deals; they were CX-driven alliances.
- With Veem, a leader in B2B cross-border payments, LianLian Global aims to streamline operational efficiency.
- With 12Victory, a well-known remittance provider, the company promises real-time, transparent fund transfers from Thailand to China.
Both collaborations were signed in the presence of key decision-makers.
Tim Shen, CEO of LianLian Global, was joined by Marwan Forzley, CEO of Veem, and Chanaporn Poonsuphirun, Chairman of 12Victory.
This public signing wasn’t just ceremonial. It signaled a shared commitment to enhanced customer value through technological synergy and collaborative problem-solving.
What This Means for the Customer Experience
Customers today demand speed, clarity, and trust. These partnerships directly address those demands.
- Real-time transfers through LGPS eliminate delays and increase confidence.
- Unified solutions enable businesses to reduce friction across currencies and regulations.
- End-to-end platforms offer consistency and reduce the risk of failed or delayed transactions.
The result? A simplified, seamless experience for B2B, B2C, and C2C clients—one that builds long-term loyalty through predictable performance.
Addressing the Complexity of Modern Payments
During a panel discussion at the summit, Tim Shen explained the rising complexity of global commerce. He pointed out that new e-commerce models now drive high-frequency, low-value transactions, often across multiple platforms.
These patterns create workflow fragmentation and increase the chance of error.
To counter this, LianLian Global is offering an integrated platform that simplifies operations. Merchants can now:
- Manage cross-border payments from one dashboard.
- Track capital flows in real-time.
- Gain transparency across every transaction.
This unified design doesn’t just improve functionality—it reduces anxiety, enhances trust, and creates a positive emotional experience, the hallmark of strong CX.
Operational Efficiency Meets Emotional Satisfaction
Even in fintech, where speed and security often dominate, emotional outcomes matter. LianLian Global understands this. Their CX strategy goes beyond technical capabilities.
For instance:
- No hidden costs mean fewer surprises for users.
- Clear interfaces reduce onboarding friction.
- Localized support builds regional trust.
Customers don’t just want tools. They want to feel understood and supported. LianLian Global delivers on that front with a CX culture rooted in empathy.
Enabling Inclusion in Global Trade
The partnership with 12Victory brings another CX innovation: cross-border remittance inclusion. Many businesses and individuals in Thailand send funds to China for various purposes. With LianLian’s LGPS, 12Victory can now support:
- B2B exporters and importers
- Parents paying tuition
- Gig workers sending money home
This inclusion fosters customer empowerment at every level. It also supports financial equality, which is a growing priority in CX conversations.
A Vision That Scales With the Customer
What makes this announcement particularly powerful is its scalability. LianLian Global serves over 5.9 million customers. But its new tools are designed to scale with client needs—whether that means expanding transaction volumes, entering new markets, or integrating additional services.
Scalability ensures the CX journey is never interrupted by growth. Instead, growth becomes a fluid extension of a great customer relationship.
Turning CX Into a Competitive Advantage
Many fintech companies focus on features. LianLian Global focuses on CX outcomes. By doing so, it transforms each transaction into a trust-building moment.
This is not just about enabling payments. It’s about strengthening relationships, deepening brand loyalty, and simplifying global complexity for end-users.
In an industry often marked by jargon and opacity, LianLian Global’s clarity and focus on CX clarity set it apart.
The Road Ahead
With its headquarters in Hong Kong and growing influence across Asia and beyond, LianLian Global is not slowing down. The Money20/20 announcements are just the beginning.
We can expect:
- Deeper integrations with partner platforms
- More real-time payout corridors
- Smarter analytics tools for customer insights
- Enhanced mobile-first interfaces
Each of these advancements will continue to strengthen the emotional and operational aspects of CX.
In Summary
LianLian Global’s new partnerships reflect a bold, forward-thinking CX philosophy. Through collaboration, technology, and empathy, the company is reshaping how cross-border payments feel for customers.
The future of global commerce will be fast, transparent, and customer-first.
And LianLian Global is leading that charge—one seamless transaction at a time.
