HCL Unica+ Ushers in the Future of Martech with Agentic AI
In a bold move to reshape the marketing technology (martech) space, HCLSoftware has launched HCL Unica+, a next-generation platform designed to revolutionise customer engagement. It integrates agentic AI capabilities to empower marketers with deep, actionable insights into customer behaviour.
As attention spans shrink and digital noise increases, marketers face a pressing challenge: creating meaningful engagement. HCL Unica+ is designed specifically to address this issue by combining insight, engagement, and experience — all powered by artificial intelligence.
Understanding the Martech Shift
Today’s marketing landscape is increasingly complex. With message overload leading to reduced engagement and fatigue, brands are under pressure to break through the noise. Consequently, there is a growing need for intelligent tools that not only personalise communication but also predict consumer intent.
HCL Unica+ delivers on this promise through a suite of powerful, AI-driven capabilities. Marketers can now act faster, respond smarter, and connect deeper with audiences.
Core Capabilities of HCL Unica+
1. Autonomous AI Agents
These agents simulate decision-making processes to streamline marketing activities. They respond in real-time, learn continuously, and improve campaign performance over time.
2. MaxAI Workbench
This workbench allows marketing teams to build custom AI models. It helps in hyper-targeted campaigns, predictive analysis, and audience scoring. Additionally, it is supported by an always-on assistant that provides smart suggestions.
3. Digital Body Language
By analysing user behaviour online, this feature decodes intent and engagement patterns. As a result, marketers can proactively tailor their communication and offers.
4. Real-Time Personalisation
HCL Unica+ ensures that each customer interaction is timely, relevant, and personalised. This fosters increased engagement and deeper brand loyalty.
5. Customer One View
This feature consolidates customer data into a single high-definition profile. It provides a unified view of preferences, behaviours, and history.
6. Built-in Privacy & Responsibility
Privacy isn’t an afterthought. The platform ensures compliance, data safety, and ethical AI practices from the ground up.
Thought Leadership and Industry Voices
According to Raj Iyer, Executive Vice President and Portfolio Manager at HCLSoftware:
“The bridge to trust is the intelligence economy which we believe is the future of marketing and the philosophy by which HCL Unica+ was created.”
Industry expert Liz Miller, Vice President and Principal Analyst at Constellation Research, reinforced the changing expectations:
“The age of random applications of AI, automation and data is over as customers and marketers alike have heightened expectations for engagement rich with intentionality and notable outcomes.”
From a practitioner’s viewpoint, Thomas Ricoux, Head of Marketing, Digital, and Customer Relationships at Macif, stated:
“With HCL Unica+, we’re entering a new era, one that enhances marketers’ capabilities thanks to AI, all at the service of our customers’ satisfaction.”
CX Impact: Why It Matters
Customer experience (CX) has never been more critical. Businesses need tools that don’t just automate, but elevate interactions. HCL Unica+ addresses this demand by:
- Empowering smaller marketing teams with enterprise-grade intelligence.
- Enabling faster decision-making based on real-time behavioural signals.
- Facilitating trust-based interactions by ensuring privacy and responsible AI.
These elements work together to create an environment where customer needs come first, and marketing outcomes naturally improve.
The Road Ahead for Enterprise Marketing
With over 20,000 global clients, including a significant portion of the Fortune 100 and 500, HCLSoftware has established itself as a serious player in the enterprise martech space.
The launch of HCL Unica+ signals a broader shift toward an AI-first approach to marketing. Instead of reacting to customer signals, brands can now predict, adapt, and act — all in real time.
Conclusion
HCL Unica+ represents more than a technological upgrade — it embodies a philosophical shift. In today’s digital era, it’s not enough to be automated. Marketers must be intentional, insightful, and proactive.
By introducing agentic AI, MaxAI, and privacy-first frameworks, HCLSoftware is paving the way for smarter, more respectful customer experiences. In doing so, it’s enabling marketers to evolve from campaign managers to orchestrators of personalised, value-driven engagement.
Now, more than ever, the future of marketing depends on how intelligently we connect — and HCL Unica+ just made that future a lot brighter.
