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Latest Insights/Blogs

Deepika Padukone Brand Failed to Connect with CX Expectation

EditorJune 29, 2025June 29, 2025
by EditorJune 29, 2025June 29, 202501885
Celebrity Deepika Padukone Status Couldn’t Overcome Fundamental CX Missteps Deepika Padukone launched 82°E with ambitious plans to revolutionize Indian self-care practices globally. However, the brand...
82°E82E failuresbeauty brand lessonsbrand positioning failurescelebrity brand failurescelebrity endorsement limitscustomer experience mistakescustomer service gapsDeepika Padukone skincaredigital-only strategyhero product strategyIndian beauty marketluxury brand positioningpremium beauty pricingpremium skincare mistakesskincare brand analysis

Trust-First AI in Customer Experience: Lessons CX Leaders Can Learn from India’s...

EditorJanuary 15, 2026January 15, 2026
by EditorJanuary 15, 2026January 15, 20260

Zomato’s Road Safety Initiative: Redefining Experience-Led Safety in Last-Mile CX

EditorJanuary 14, 2026January 14, 2026
by EditorJanuary 14, 2026January 14, 20260

Rohith Reji and the Rise of Silent Infrastructure Shaping India’s Next CX...

EditorJanuary 13, 2026January 13, 2026
by EditorJanuary 13, 2026January 13, 20260

Product-Led CX Growth: How SUNROOOF Reached ₹15 Cr Without Paid Ads

EditorJanuary 13, 2026January 13, 2026
by EditorJanuary 13, 2026January 13, 20260

Digital Public Infrastructure: CX Lessons from India’s Scale

EditorJanuary 12, 2026January 12, 2026
by EditorJanuary 12, 2026January 12, 20260

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