Customer experience (CX) drives long-term success in the digital age. Companies that prioritize CX consistently outperform competitors. Apexon, a leading technology services firm, clearly understands this truth. On May 7, 2025, the company made a decisive move to strengthen its CX leadership by announcing two strategic executive appointments.
Apexon has named Justin Marcucci as President and Bhavesh Mehta as Chief Delivery Officer (CDO). Both leaders bring decades of experience in driving business transformation and innovation. Their appointments mark a critical point in Apexon’s journey toward delivering smarter, AI-led customer experiences.
Reinforcing the Customer-Centric Vision
Apexon has always positioned itself as a CX-driven firm. It focuses on engineering intelligent enterprises that deliver faster, more responsive customer service. With these leadership changes, the company is doubling down on this mission. The addition of Justin and Bhavesh signals a renewed commitment to putting customers at the heart of every decision.
Justin Marcucci: Engineering Growth through Relationships
As President, Justin will lead Apexon’s commercial organization. His responsibilities include overseeing revenue strategies, global sales, client relationships, alliances, and marketing. This role places him squarely at the intersection of customer needs and company performance.
With over 25 years of international experience, Justin brings a proven track record of leading high-impact digital transformations. At Endava, he served as Chief Digital Officer and Managing Director. There, he helped scale operations, strengthen customer loyalty, and guide the firm through a successful IPO on the New York Stock Exchange in 2018.
Even earlier, Justin founded Nickelfish, a digital agency focused on delivering cutting-edge solutions. Endava later acquired this firm. His entrepreneurial spirit and digital-first mindset will now empower Apexon to sharpen its focus on customer outcomes and global growth.
Most importantly, Justin has always believed in putting clients first. His ability to forge trusted relationships and align services with business goals will elevate Apexon’s CX strategy.
Bhavesh Mehta: Accelerating Delivery Excellence
On the delivery side, Bhavesh Mehta steps into the role of Chief Delivery Officer. His job will be to ensure that Apexon’s promise of innovation translates into consistent, measurable value for clients.
Bhavesh is not new to this kind of challenge. He brings a solid background in delivery leadership, having worked with Eviden (part of the Atos Group) and Capgemini in senior roles. His global experience spans the US, UK, Europe, and APAC. Across these regions, he has helped shape successful digital transformation programs, particularly in BFSI and Healthcare.
He specializes in optimizing delivery operations, increasing efficiency through automation, and scaling productivity with AI-enabled engineering models. His ability to embed technology at every level of service delivery ensures clients receive faster outcomes, reduced costs, and better user experiences.
At Apexon, Bhavesh will focus on strengthening the firm’s AI-led delivery and engineering excellence. In doing so, he will help improve how customers experience services from start to finish.
A Unified Vision from the Top
According to Sriniketh Chakravarthi, CEO of Apexon, these appointments come at the perfect time. “We are delighted to welcome Justin and Bhavesh as we strengthen our leadership team for the next phase of growth,” he said.
He further emphasized that Apexon is now entering a pivotal stage. The firm is scaling operations, innovating new services, and expanding globally. To do all this effectively, Apexon must remain customer-obsessed. Sriniketh believes that both leaders will bring unmatched capabilities in CX, business expansion, and operational precision.
What the Leaders Say
Justin Marcucci expressed excitement about joining Apexon. He said, “Apexon’s focus on engineering intelligent enterprises through advanced digital capabilities aligns with my passion.” He emphasized how important it is to leverage technology for positive, meaningful outcomes for clients and their customers.
Bhavesh Mehta echoed this sentiment. He praised Apexon’s dedication to client success and innovation. “I look forward to accelerating transformational initiatives and embedding tech-driven efficiencies that deliver real value,” he said.
Both leaders recognize that the future of CX lies in seamless, tech-enabled experiences. By aligning strategy with execution, they aim to make Apexon a global leader in digital engineering and client satisfaction.
Why It Matters for Customers
These appointments are not just about leadership changes. They reflect Apexon’s deeper commitment to enhancing how it serves customers. The company aims to deliver:
- Faster digital transformation
- Smarter engineering solutions
- Deeper client partnerships
- More scalable and reliable delivery models
For clients, this means a better experience at every touchpoint—whether engaging in strategy, development, or support. The leadership duo will work to eliminate silos, foster collaboration, and ensure that every solution Apexon delivers is aligned with the customer’s long-term vision.
About Apexon
For over two decades, Apexon has helped clients accelerate digital transformation. The company offers services in three main areas: Digital Experience, Data Services, and Digital Engineering. It has deep domain expertise in BFSI, healthcare, and life sciences. Apexon also focuses heavily on continuous improvement, keeping pace with clients’ evolving needs.
Backed by Goldman Sachs Asset Management and Everstone Capital, Apexon continues to expand its capabilities and global reach.
Final Thoughts
CX is no longer optional—it’s a competitive necessity. With the strategic appointments of Justin Marcucci and Bhavesh Mehta, Apexon is making its priorities clear. The future will be intelligent, personalized, and fast. And Apexon is positioning itself as the trusted partner that gets customers there—intelligently, efficiently, and at scale.
