Powering Journeys with Trust: How Trontek Builds Unmatched Customer Experiences in the Battery Industry
In the dynamic world of electric mobility and energy storage, customer experience (CX) stands as a defining factor of success. Brands that recognize and act on this early secure not only market share but also long-term loyalty. Trontek Electronics Private Limited, a Delhi-based trailblazer in the battery and energy segment, exemplifies this approach with unwavering commitment.
Founded in 2006, Trontek started as a trading company for electronic components. Today, it is India’s largest manufacturer of lithium-ion batteries, with a global presence in over 20 countries. Under the visionary leadership of Mr. Samrath Singh Kochar, Founder and CEO, the company has evolved into a powerhouse of innovation, sustainability, and customer-first thinking.
CX Begins Before Purchase
Trontek understands that customer experience does not start at the point of purchase. It begins much earlier—when a potential customer first hears about the product. As Mr. Kochar rightly says:
“At Trontek, customer experience starts even before someone buys our battery, right from when they first learn about it, and lasts far beyond it.”
This holistic approach transforms every touchpoint into an opportunity for trust-building and connection. Whether it’s a marketing message, a social media post, or word-of-mouth from a satisfied customer, each element is designed to create confidence and clarity.
Understanding the User
Trontek’s primary users include e-rickshaw drivers, last-mile delivery agents, and two-wheeler EV riders. These individuals rely on their vehicles for daily income. Trontek recognizes the stakes involved.
“For us, it’s about making sure that someone who uses our battery, like an e-rickshaw driver doing his daily rounds or a delivery partner on a tight schedule, never has to worry about their ride stopping midway.”
Reliability is not just a feature—it is a lifeline. Thus, Trontek builds every battery with this responsibility in mind. Their LiEv series, which powers over 200,000 electric two-wheelers and 100,000+ e-rickshaws, showcases this commitment.
Ground-Level Support That Matters
Although EV technology continues to grow rapidly, a large portion of Trontek’s customer base is new to electric mobility. For many, lithium-ion batteries are still unfamiliar or even intimidating. Anticipating this, Trontek did not limit itself to digital campaigns or urban-centric strategies.
Instead, it focused on physical presence where it matters most.
“That’s why we’ve focused on being present, not just online or in big cities, but on the ground where it matters. We’ve set up local service points, offered hands-on support, and created training programs so that people feel confident using our products.”
This empathetic approach ensures that users not only receive a high-quality product but also the guidance and reassurance they need to operate it effectively. It’s a perfect example of customer experience being extended into community-building.
Intelligent Technology for Seamless CX
Customer-centric innovation does not end with hardware. Trontek integrates technology smartly into its products to elevate the post-purchase experience. Their Battery Management System (BMS) is a case in point.
“We’ve also added smart features, like our Battery Management System, that help users spot problems before they happen. It’s like having a mechanic in your pocket, giving real-time updates so they can act early and avoid breakdowns.”
Predictive technology makes the experience not only smoother but also less stressful. Customers don’t just react—they’re empowered to anticipate and respond proactively. This can significantly reduce downtime and increase peace of mind.
Built for Indian Roads and Realities
Another important aspect of customer experience is context. Trontek builds its batteries for Indian roads and weather conditions. From blistering summer temperatures to pothole-ridden streets, their products are made to endure.
“Our batteries are built for Indian roads and weather. Whether it’s scorching heat or bumpy lanes, they’re built to handle tough conditions and keep performing reliably, day after day.”
Durability, therefore, is not merely a technical feature—it is a form of customer assurance. It means the product is aligned with the everyday experiences of the user.
Future-Focused CX: Smarter and Greener
Trontek believes the next wave of customer experience lies in deeper connectivity and environmental responsibility.
“Looking ahead, we believe the best customer experience will come from using technology to stay even more connected. Think batteries that can talk to us remotely, suggest upgrades, or even get a second life instead of being thrown away.”
This future vision aligns perfectly with global sustainability goals. It also emphasizes lifecycle thinking, where the product journey doesn’t end with usage but evolves into renewal, reuse, or responsible retirement.
Not Just Batteries, But Journeys
Ultimately, Trontek’s CX philosophy is rooted in purpose.
“At the end of the day, we’re not just selling batteries, we’re powering journeys, building trust, and helping drive the shift to cleaner and smarter transport.”
This is not a tagline. It is a call to action. It defines how Trontek approaches design, service, communication, and innovation. The company focuses on enabling livelihoods, supporting transitions, and making the shift to EVs smoother and more reliable for everyone.
In Conclusion
Trontek’s approach to customer experience is comprehensive, thoughtful, and highly effective. It combines physical outreach with digital intelligence. It honors the customer’s context while preparing for a sustainable future. And most importantly, it ensures that every customer interaction, from first contact to post-use support, is an opportunity to build trust.
With a strong product line, expanding infrastructure, and a deep sense of purpose, Trontek continues to lead the way in energy storage—one empowered customer at a time.
Company Website: https://trontek.com
About the CEO: Mr. Samrath Singh Kochar, Founder & CEO – Over 20 years of battery industry leadership and innovation
Industry: Lithium-ion Batteries, EV Charging Solutions, Clean Energy, and Telecom Power Systems
Presence: Pan-India and global markets in 20+ countries
