Transforming Customer Experience Through Technology: A CX Dialogue with Amarjeet Dangi, Founder & CEO, Clavrit
Opening: Amarjeet Dangi, Founder and CEO of Clavrit Digital Solutions
In a world where customer expectations are rapidly evolving, technology stands at the heart of exceptional experiences. From AI-driven personalization to seamless cloud integrations, businesses today are called to innovate continuously or risk falling behind. At CXQuest, we are committed to uncovering the leaders and ideas shaping the future of customer experience (CX).
Today, we are delighted to host Amarjeet Dangi. He is Founder and CEO of Clavrit Digital Solutions. This is a company at the forefront of digital transformation, artificial intelligence, and enterprise innovation.
Welcome Note
Amarjeet, a warm welcome to CXQuest. We are thrilled to have you with us. You have a fabulous journey. From a seasoned technologist to a visionary entrepreneur. That offers incredible insights for anyone passionate about reimagining customer experiences through technology.
About Clavrit and Amarjeet Dangi
Founded in 2019, Clavrit Digital Solutions quickly evolved from a small startup into a global IT powerhouse. With footprints in India and New Zealand. Clavrit is specializing in AI, Machine Learning, Robotics, SAP, Salesforce consulting, and enterprise software solutions. It is dedicated to helping businesses navigate the complexities of the digital age.
At the helm is Amarjeet Dangi, a technologist with over 12 years of experience in Java and SAP E-commerce. A certified SAP architect, Amarjeet believes in harnessing technology not just to solve business problems, but to create meaningful impact. His leadership is rooted in ethics, sustainability, and a commitment to social causes.
Q1: Amarjeet, in your view, how has technology, especially AI and Machine Learning, redefined customer experience in recent years?
AD:
Artificial Intelligence and Machine Learning have revolutionized customer experience by enabling hyper-personalized interactions at scale. These technologies analyze massive volumes of customer data in real time to tailor recommendations, offers, and messaging. Conversational AI and chatbots now deliver 24/7 instant support, enhancing satisfaction by reducing response times. Predictive analytics helps businesses anticipate customer needs, optimize inventory, and run targeted campaigns. Generative AI accelerates content creation while maintaining brand consistency.
Within platforms like Salesforce and SAP, AI-driven automation enhances agent productivity and customer engagement. Machine learning also improves the customer journey by identifying friction points and refining processes. Continuous model updates through MLOps ensure accuracy amid changing behaviors. Together, these developments have shifted customer experience from reactive service to proactive, predictive, and deeply personalized engagement.
Q2: Clavrit specializes in enterprise solutions like SAP and Salesforce consulting. How critical are these platforms in driving a connected and intuitive customer journey today?
AD:
SAP and Salesforce form the backbone of modern, customer-centric businesses by breaking down silos, automating processes, and equipping teams with real-time intelligence. Salesforce’s powerful CRM brings every customer interaction—starting from lead generation to post-sale support—into a single, unified view. This enables marketing, sales, and service teams to deliver consistent, personalized experiences based on an up-to-date customer profile.
On the other hand, SAP’s robust ERP and CX suites connect front-end and back-end operations—linking finance, supply chain, commerce, and customer data within one integrated system. This alignment streamlines order-to-cash processes, ensures inventory meets demand, and empowers service teams with full visibility to proactively address issues.
Together, SAP and Salesforce eliminate manual handoffs, foster seamless interactions, and enable intuitive customer journeys—key for building trust, loyalty, and competitive differentiation in today’s digital-first landscape.
Q3: MotoLens AI and Baseliner.ai are exciting innovations from Clavrit. How do solutions like these contribute to smarter customer interactions and operational excellence?
AD:
MotoLens AI employs advanced computer vision and cloud analytics to detect traffic violations in real time. This approach expands the area they can monitor, reduces the need for manual checks, and promotes safer driving habits, which leads to better public services and more satisfied citizens.
Baseliner.ai focuses on project management by combining Generative AI with three-point effort estimation. This combination helps to set clear project baselines, allowing stakeholders to see updates on progress, costs, and timelines as they happen. This clarity allows teams to address issues early, make better use of resources, and ensure projects are completed on schedule and within budget. As a result, operations become more predictable and client trust increases.
Q4: You often speak about ethical innovation and sustainable growth. How do you integrate these values into customer-centric strategies at Clavrit?
AD:
At Clavrit, we embed ethical innovation and sustainability into every customer-centric strategy. We collaborate with clients to establish clear AI ethics—addressing fairness, privacy, and transparency—which guide data practices, model development, and impact assessments. Our tech solutions are built using energy-efficient algorithms and low-carbon infrastructures to ensure environmental responsibility without compromising scalability.
We design products with modular, upgradable architectures to reduce e-waste and promote long-term value. Beyond ROI, our success metrics include social and environmental KPIs—like accessibility, carbon reduction, and workforce upskilling. We also promote inclusive design and conduct sustainability workshops during product rollouts. For us, digital transformation isn’t just about efficiency or growth—it’s about delivering responsible innovation that positively impacts people, communities, and the planet.
Q5: What are some of the biggest challenges enterprises face today. Especially, in delivering consistent CX across digital touchpoints. And, how does Clavrit help overcome them?
AD:
Today’s enterprises grapple with fragmented customer data across channels, legacy systems that hinder real-time personalization, inconsistencies in brand messaging, and a lack of unified analytics to measure customer experience across the full journey. Clavrit addresses these challenges by implementing a unified data architecture—integrating CRM, ERP, e-commerce, and other systems into a single source of truth. We deploy AI-powered orchestration engines to deliver personalized content and offers in real time, regardless of the touchpoint. Our approach modernizes legacy systems using API-led integrations and microservices, ensuring smooth transitions between digital channels.
Our advanced analytics platforms leverage machine learning to track CX KPIs in real time, identify points of friction, and recommend actionable improvements. To ensure a cohesive brand voice and drive adoption, our change management practices include targeted training and governance. Through a combination of powerful integration, cognitive automation, and data-driven insights, Clavrit helps organizations create seamless, personalized, and contextual customer journeys that build loyalty and accelerate growth.
Q6: You are a technologist turned entrepreneur. hat leadership principles have helped you build Clavrit. Especially, into a trusted technology partner for global clients?
AD:
As a technologist turned entrepreneur, I’ve found that the intersection of curiosity and practicality has guided every step in building Clavrit. Several core leadership principles have shaped our journey: first, customer obsession—truly understanding client challenges before proposing solutions; second, servant leadership—empowering teams by removing roadblocks and placing trust in their expertise; third, radical transparency—openly sharing both successes and setbacks to accelerate learning; fourth, relentless adaptability—embracing change as a constant and iterating quickly; and finally, values-driven decision-making—where integrity and sustainability underpin every strategic choice.
By fostering a culture of continuous learning, encouraging diverse perspectives, and focusing on genuine partnerships rather than transactional vendor roles, we’ve been able to grow Clavrit into a reliable technology partner for enterprises navigating digital transformation.
Q7: Looking ahead, how do you envision the next wave of digital transformation. Say, from AI, robotics to cloud — impacting customer experience strategies?
AD:
The upcoming wave of digital transformation, powered by AI, robotics, and cloud technologies, will significantly redefine how customers experience products and services. AI will go beyond reactive support and begin offering predictive, context-aware suggestions—even before customers voice their needs. Robotics and intelligent automation will streamline both digital and in-store experiences by handling routine queries, processing orders, and offering lifelike product demonstrations.
Meanwhile, cloud computing will serve as the backbone, enabling the rapid processing of massive data volumes and integrating new technologies like virtual try-ons, voice assistants, and smart home integrations on a global scale. Together, these advancements will empower businesses to deliver highly personalized, seamless, and meaningful interactions—turning every customer touchpoint into an opportunity for deeper engagement, faster innovation, and continuous learning.
Q8: Finally, let’s talk about businesses embarking on their digital transformation journey. What key advice would you offer to ensure customer experience remains a central pillar?
AD:
Begin with empathy and a deep understanding of your end users: map the entire customer journey, identify pain points, and let these insights guide your technology choices. Adopt an agile, customer-first approach—form small, cross-functional teams that include voice-of-customer representatives, co-create prototypes with users, and iterate quickly based on their feedback. Invest in a unified data platform that consolidates interactions across all channels and back-end systems, enabling real-time personalization and seamless transitions. Prioritize change management and training from the start—empowering teams not just with the “how” of new tools, but with the “why” behind delivering superior customer experiences. Finally, use customer-centric KPIs like Net Promoter Score, resolution time, and sentiment trends alongside traditional metrics to assess success. Let these insights shape your roadmap and ensure every technology investment enhances the experience you deliver.
Closing Thoughts
Our conversation with Amarjeet Dangi reinforces a crucial truth. Customer experience is no longer just about service. t’s about intelligent, sustainable, and ethical innovation. Companies like Clavrit are enabling digital transformation. They are redefining what it means to create meaningful engagements with customers. That in an increasingly connected world.
Thank You
A heartfelt thank you to Amarjeet Dangi for sharing his journey, vision, and insights with us at CXQuest. We look forward to seeing how Clavrit continues to push boundaries and inspire the future of customer experience.
