Student-Centric Innovation: Veranda Learning’s Customer Experience Strategy for India’s EdTech Future
Customer Experience in the New Age of Education
In today’s rapidly evolving education landscape, customer experience (CX) is no longer limited to traditional sectors like retail or hospitality. It has become central to EdTech, where the customer is the student. Veranda Learning Solutions, a listed education company founded in 2018 by the Kalpathi AGS Group, has embedded CX at the core of its strategy. With strong operations across Gujarat, Maharashtra, Tamil Nadu, Andhra Pradesh, Kerala, and Odisha, Veranda is actively expanding into Tier 2 cities nationwide.
CX as a Learning Pathway
“At Veranda Learning, we see student experience as Customer Experience (CX). We aim to do more than just deliver content. We want to create learning pathways tailored to each student leading to clear results. The education technology market in India is set to grow from $7.5B currently to $29B in five years. Online and hybrid learning are fast becoming the paradigms across the globe in education. Some key issues faced by all companies are maintaining growth and providing personal attention for students across different geographies and income levels. Veranda Learning ensures education is easy to access and outcome-oriented. It achieves this through the use of AI for personalizing learning, working with local languages, and accommodating needs. Ultimately, we want to create a learning-earning ecosystem where CX stems from the students’ evolving needs and aspirations.”
— Suresh Kalpathi, Chairman and Executive Director, Veranda Learning Solutions
A Vision Driven by Experience
This quote by Suresh Kalpathi, a seasoned entrepreneur and technology visionary, encapsulates the company’s CX-driven philosophy. His impressive background, including founding SSI in the early 1990s and leading acquisitions such as Aptech Limited, demonstrates his commitment to education innovation.
Combining Technology and Personalization
To build a robust customer experience, Veranda blends advanced technology with a human-centered approach. Unlike many EdTech companies that rely solely on mass content delivery, Veranda prioritizes personalization. Through Artificial Intelligence, it adapts learning to suit individual progress and comprehension levels. This not only ensures engagement but also drives better academic outcomes.
Breaking Barriers Through Accessibility
Moreover, Veranda emphasizes accessibility across income brackets and geographic regions. By working with local languages and understanding community-specific needs, it breaks down barriers to learning. In doing so, it makes education not just available, but truly inclusive.
Diversity-Focused Learning Models
Furthermore, the company recognizes that a one-size-fits-all model does not work. Students come from different cultural, academic, and economic backgrounds. Addressing this diversity is a CX challenge. Veranda rises to the occasion by developing flexible and scalable platforms. These platforms accommodate various learning styles and support students through their unique academic journeys.
CX-Led Expansion into Tier 2 Cities
Additionally, Veranda’s expansion into Tier 2 cities is a strategic move rooted in CX. These cities often lack quality coaching infrastructure. By offering hybrid models and local partnerships, the company addresses this gap. It brings top-tier education to underserved areas, further enhancing its customer-first mission.
From Learning to Earning: Outcome-Based Strategy
Another significant aspect is Veranda’s focus on outcomes. It does not stop at content delivery or exam readiness. Instead, it aims to connect learning with earning. By creating a “learning-earning ecosystem,” it ties education to employability. This focus ensures that students derive real, tangible value from their educational experience.
Scaling Without Compromising on Care
The company also understands that maintaining growth while delivering personal attention is challenging. With student numbers increasing, scalability without compromising quality is crucial. Here, technology plays a key role. By using data analytics, AI, and digital platforms, Veranda ensures both scale and individual care.
Supporting Lifelong Learners
Beyond academics, Veranda supports vocational and software upskilling programs. These initiatives cater to students and working professionals alike. Again, this reinforces the company’s CX-centric approach, as it addresses learners at different life stages and career paths.
Building Trust Through Consistency and Localization
Consistency in quality, regional adaptability, and outcome-based education are Veranda’s hallmarks. These factors not only define the brand but also create trust among students and parents. As more learners seek flexible, relevant, and localized education, Veranda remains well-positioned to meet their expectations.
Leadership That Powers Vision
Moreover, the company’s leadership plays a pivotal role in shaping its CX vision. Suresh Kalpathi’s academic credentials from IIT Madras and Clemson University, along with his multi-industry experience, bring a unique perspective. His ability to blend financial acumen with tech foresight sets Veranda apart in the EdTech sector.
Conclusion: A CX Blueprint for India’s EdTech Growth
In conclusion, Veranda Learning Solutions offers a powerful model for how CX can transform education. It uses advanced technology, regional focus, and learner-centered design to serve students across India’s diverse educational landscape. As the Indian EdTech market grows exponentially, Veranda’s commitment to customer experience will be a key differentiator.
For more information about Veranda Learning, visit:
https://www.verandalearning.com/web/index.php
