Customer Experience (CX)Digital TransformationBHIM Repositions for Experience-Led Growth in Fintech LandscapeEditorMarch 17, 2026March 17, 2026 by EditorMarch 17, 2026March 17, 2026053 BHIM Signals a Trust-Led CX Strategy with MS Dhoni Partnership NPCI BHIM Services Limited has appointed Mahendra Singh Dhoni as brand ambassador for the BHIM...