AI Agents Drive Revenue Growth for Global B2B Enterprises, Reveals 2025 SRM Report by Responsive
May 9, 2025 | India — In today’s competitive global B2B landscape, customer experience (CX) is no longer a support function. It is a growth engine. According to the newly released 2025 State of Strategic Response Management Report by Responsive, AI agents are now central to how leading enterprises enhance CX and accelerate revenue.
In partnership with the Association of Proposal Management Professionals (APMP), Responsive surveyed 726 global revenue leaders. The findings are crystal clear. Companies achieving over 25% year-over-year revenue growth — categorized as “Leaders” — are 6x more likely to deploy AI agents across revenue functions.
Driving Growth Through AI and Human Synergy
Interestingly, these Leaders aren’t just automating tasks. Instead, they are expanding their teams too. In fact, they are 2x more likely to grow headcount, shattering the outdated myth that AI replaces jobs.
Moreover, over half of the companies using AI report adding new talent. In comparison, just 27% of non-AI adopters are doing the same. This highlights a critical shift — AI is not replacing humans. It is amplifying human potential, particularly in customer-facing and strategic roles.
Transforming CX with Strategic AI
What sets these high-performing organizations apart? It’s their strategic use of AI. Rather than limiting AI to automating routine tasks, Leaders apply AI to decision-making, workflow orchestration, and customer insights.
As a result, customers receive faster responses, more accurate information, and personalized engagement. These elements are crucial in today’s B2B buying environment, where expectations are rising rapidly.
“AI isn’t just a tool; it’s a force multiplier,” said Ganesh Shankar, CEO of Responsive. “It allows strategic response teams to act faster, think smarter, and win more.”
This synergy between AI and human expertise is what fuels modern CX. Companies that integrate AI across their strategic response management (SRM) processes enjoy higher win rates, more efficient collaboration, and accelerated revenue growth.
Why Buyers Expect More Today
Indeed, customer expectations are evolving. Over 75% of survey respondents report that B2B buyers now demand more. Budgets are tighter. Timelines are shorter. Personalization is mandatory.
Therefore, organizations must respond with agility. And here, AI agents shine. They help revenue teams surface relevant content, tailor proposals, and streamline the entire response lifecycle — from RFPs to due diligence requests.
Investing in Technology and Talent
Furthermore, the report reveals that 77% of Leaders are investing in technology, while 69% are also investing in people. This dual focus on automation and staffing enables companies to elevate CX at scale.
Novices, on the other hand, lag behind. They are less than half as likely to be increasing headcount. Their reliance on manual workflows creates bottlenecks, slows response times, and leads to inconsistent customer interactions.
In contrast, AI-powered teams can orchestrate seamless customer journeys. For example, AI agents route tasks to the right experts, track progress, and even suggest content — ensuring timely and consistent communication with clients.
From Execution to Intelligence
While many companies use AI to speed up execution, Leaders go one step further. They use AI to guide decisions. They trust AI to analyze win/loss data, recommend go/no-go calls, and optimize pursuit strategies.
In fact, Leaders are more than twice as likely to:
- Orchestrate workflows using AI (41% vs. 17%)
- Derive insights from past performance (37% vs. 18%)
- Make go/no-go decisions with AI (37% vs. 26%)
This shift from automation to decision intelligence is critical for long-term CX success. Customers benefit from faster turnaround, relevant content, and proactive communication — all made possible by smart, AI-driven decisions.
AI Deployment is Rising Fast
Adoption rates tell an encouraging story. Over 54% of organizations have either trialed or fully deployed AI in SRM workflows. In some segments, adoption is even higher:
- 72% of large enterprises
- 67% of companies answering over 10 RFPs/month
- 64% of technology firms
Also, 62% of companies using AI report increased revenue tied to strategic responses. This shows a strong connection between AI maturity and CX-driven business outcomes.
However, some businesses remain hesitant. Over 10% of organizations, and up to 36% of small businesses, still do not use AI agents — nor do they plan to in the next year. This hesitancy could widen the performance gap between Leaders and laggards.
“Companies that embed AI deeply — not just for automation, but for insight — gain a real edge,” said Toby Carrington, Chief Business Officer at Seismic. “They elevate their people and their processes, which is the heart of great customer experience.”
Key CX-Focused Findings at a Glance
- Buyers expect faster, smarter, more personalized responses. AI helps companies deliver this at scale.
- Leaders invest in both technology and talent. They are future-proofing CX by balancing automation with human touch.
- AI supports intelligent decision-making. It enables revenue teams to act with confidence and precision.
- Organizations using AI report higher growth and stronger CX outcomes.
APMP’s Perspective
“As our profession evolves, understanding how teams succeed is vital,” said Julia Duke, COO of APMP. “This report offers practical insights that help teams around the world grow — not just in revenue, but in their customer relationships.”
Final Thoughts
In summary, the 2025 SRM Report shows that AI is reshaping how B2B enterprises approach customer experience. The most successful companies are not just digitizing their processes. They are strategically integrating AI into the core of their customer engagement and response strategies.
As CX becomes the key differentiator in global markets, AI agents are proving essential. They unlock speed, insight, and personalization — the pillars of modern customer experience.
Organizations that invest early and wisely will not only win more deals but also build deeper, longer-lasting relationships with their clients.
Ready to learn how leading enterprises are transforming CX and revenue with AI?
Download the full 2025 State of Strategic Response Management Report for more.
