SUNROOOF: Revolutionizing Wellness Lighting in India’s Urban Spaces
Many customer experience (CX) and employee experience (EX) professionals understand that environment shapes mood, productivity, and well-being. Yet, natural light deprivation in India’s crowded cities remains a stubborn challenge. Indoor spaces often lack sufficient daylight, impacting mental health and focus. Addressing this gap can transform the way people live, work, and interact. This is where SUNROOOF, the world’s first wellness lighting system, sets a powerful example by redefining indoor environments through sunlight simulation.
SUNROOOF’s Journey and Market Impact
Founded by Ishat Jain, whose curious and problem-solving mindset stems from a home-schooling background, SUNROOOF began with a simple insight: most Indian urban homes are starved of natural light. Tackling this issue with scientific innovation, the company has developed a breakthrough wellness lighting technology that mimics natural sunlight indoors with remarkable accuracy. This technology not only enhances aesthetic appeal but also delivers measurable wellness benefits.
The company has grown rapidly. From its origins in Mumbai and Delhi, SUNROOOF now operates six experience centers in major metropolitan areas and has completed over 250 high-end installations in the past year. It closed FY 2024–25 with INR 15 crore in revenue and aims to reach INR 50 crore by expanding its footprint nationwide, including a planned launch in Bengaluru. The brand’s clients now include affluent homes, boutique commercial spaces, and wellness-driven architectural projects, anchored by collaborations with leading architects and interior designers.
How SUNROOOF Enhances Wellness
SUNROOOF’s success lies in marrying advanced technology with human-centric design. Its LED panels replicate the full spectrum and warmth of natural sunlight, while special optics distribute light evenly, creating natural depth and sky-like ambiance. An AI-driven lighting system adjusts brightness and color temperature dynamically through the day, syncing with the body’s circadian rhythms to improve sleep, concentration, and mood.
This is not just aesthetic innovation; it is wellness technology that enriches CX and EX by fostering environments where people feel energized and relaxed. Scientific studies support the impact of lighting on well-being, showing that proper light exposure reduces stress, enhances mood, and boosts productivity—critical factors for CX professionals crafting exceptional customer journeys in physical spaces and for EX leaders aiming to optimize employee environments.
Industry Validation and Relevant Data
Research in hospitality and retail sectors underscores the strategic advantage of lighting. For instance, studies reveal lighting impacts guests’ psychological performance, influencing mood, relaxation, and sleep quality. Balanced natural and artificial lighting correlates strongly with guest satisfaction and stress reduction. In retail, lighting affects spatial perception, customer comfort, and even increases engagement and time spent in stores. These outcomes align closely with SUNROOOF’s value proposition in high-end homes and boutique commercial projects seeking premium experiential quality.
Case studies from resorts in Karnataka have demonstrated that sustainable lighting solutions integrating natural light simulation improve user relaxation and reduce mental fatigue. These insights validate why wellness-centric lighting technologies like SUNROOOF find traction in urban India—where density and pollution limit direct sunlight access.
Challenges in Urban CX and EX Addressed by SUNROOOF
Indian urban settings pose unique challenges: high-rise buildings, narrow apartments, and shaded interiors diminish daylight. For CX, customers visiting wellness centers, luxury showrooms, or hospitality venues expect an uplifting environment. For EX, employees working in enclosed offices need lighting that supports focus and wellness beyond conventional fluorescent bulbs.
SUNROOOF’s lighting technology goes beyond illumination. It transforms ceilings into virtual skylines, creating immersive natural light experiences even in windowless rooms. This directly counters urban design limitations impacting wellness and productivity. Integrating SUNROOOF has allowed spaces to improve customer dwell time, satisfaction, and employee morale.
Expert Commentary
Ishat Jain emphasizes, “Our vision is to redefine how India experiences indoor living by bringing scientifically designed sunlight into its densest urban landscapes.” The company’s ambition to integrate Vitamin D synthesis into future lighting underscores its commitment to holistic wellness. Industry experts note that human-centric lighting is emerging as a vital component in future-ready CX and EX strategies. That’s where sensory and emotional dimensions shape engagement.
Practical Takeaways for CX/EX Professionals
- Prioritize natural light simulation to enhance mood and focus in customer and employee environments.
- Collaborate with wellness lighting innovators to integrate human-centric solutions anchored in science.
- Consider lighting as a strategic touchpoint affecting psychological responses and behavioral patterns.
- Use AI-driven adaptive lighting to synchronize indoor environments with natural circadian rhythms.
- Leverage experiential centers and pilot projects to demonstrably validate lighting’s impact before full-scale deployment.
- Stay informed on emerging wellness tech trends, like SUNROOOF’s Vitamin D integration, to future-proof spaces.
Conclusion
SUNROOOF exemplifies a forward-thinking approach to CX and EX challenges. By turning indoor light from a mere utility into a wellness catalyst. As India’s urban landscape grows denser, bridging the sunlight gap becomes critical for healthy, productive environments. CX and EX leaders can gain advantage by adopting such innovative technologies. Because that deliver proven well-being benefits, deepen engagement, and elevate overall experience quality.
SUNROOOF’s journey from a visionary startup to a national wellness lighting leader provides inspiration and actionable insights. Especially for the evolving field of customer and employee experience management in India’s modern built environment. Embracing wellness lighting now is investing in brighter, healthier, and more engaging futures for customers and employees alike.
