Tech Mahindra: A Customer-Centric Journey to Global IT Leadership
Tech Mahindra, a global leader in technology consulting and digital solutions, has achieved an extraordinary milestone. In the 2025 Brand Finance annual rankings, it has solidified its place among the Top 10 strongest IT services brands globally. This recognition underscores Tech Mahindra’s unwavering commitment to delivering exceptional customer experiences (CX) and fostering sustainable innovation.
A Testament to Brand Strength and Strategic Growth
Tech Mahindra has been named one of the ‘Top 5 Gainers’ in Brand Strength Index (BSI), showcasing an impressive rise. The company’s BSI score increased from 73.4 in 2024 to 77.3 in 2025, achieving its highest score ever. This improvement is complemented by a remarkable brand value growth of 9.4% year-over-year, reaching $3.4 billion. Furthermore, its brand rating advanced from AA to AA+, cementing its position as a CX-focused industry leader.
David Haigh, CEO and Chairman of Brand Finance, attributed this success to visionary leadership under CEO and Managing Director Mohit Joshi. Haigh emphasized that Tech Mahindra’s strategic transformation has reignited growth in both financial performance and brand value. With a targeted expansion in the banking, financial services, and insurance (BFSI) sector, the company aims to increase revenue contribution from 16% to 25% by March 2027.
Building a Strong CX-Focused Brand Promise
Central to Tech Mahindra’s growth is its Scale at Speed™ promise, a brand narrative that resonates deeply with customers worldwide. This initiative aligns the dual imperatives of scalability and agility, ensuring the organization remains competitive in rapidly changing markets. By embedding these principles into every interaction, Tech Mahindra consistently elevates its customer experience.
Peeyush Dubey, Chief Marketing Officer of Tech Mahindra, highlighted the importance of this brand promise. He stated, “This achievement reflects our commitment to delivering future-proof solutions anchored in sustainability and innovation. Our focus on emerging technologies like GenAI ensures we remain ahead of market needs, while creating a more equal and future-ready world.”
Initiatives Driving Customer-Centric Success
Tech Mahindra has rolled out several initiatives to strengthen its brand and enhance customer engagement. These include:
- Website and Marketing Enhancements
The launch of a revamped website and a cutting-edge marketing tech stack have simplified operations, streamlined delivery, and improved CX. - Partnership with Mahindra Racing
Collaborating with Mahindra Racing, the greenest motorsport team, has further reinforced the company’s commitment to sustainability and innovation. - Global Chess League (GCL)
The roaring success of the second GCL season in London has elevated global recognition. The upcoming third season promises to deepen engagement worldwide. - Focus on Artificial Intelligence
By leveraging technologies like GenAI and building sovereign LLMs through Project Indus, Tech Mahindra is democratizing AI and delivering tailored enterprise solutions.
These initiatives demonstrate Tech Mahindra’s ability to integrate technology and sustainability into its customer-centric strategies effectively.
Innovation as a Core Value
Innovation remains a cornerstone of Tech Mahindra’s CX strategy. Its approach combines engineering capabilities, IP-driven platforms, and advanced network services to deliver transformative solutions. The company’s investments in industry-specific platforms further strengthen its position as a leader in digital transformation.
Additionally, Tech Mahindra’s sponsorship of the Global Chess League underscores its strategic focus on fostering creativity and global engagement. This initiative aligns seamlessly with the company’s values, while also amplifying its brand visibility on a global scale.
Sustainability: Tech Mahindra A Key Driver of Brand Success
Tech Mahindra’s performance in the S&P Global Dow Jones Sustainability Index (DJSI) reflects its deep commitment to sustainability. As the top-ranked IT company in India and second globally, it integrates environmental, social, and governance (ESG) principles into its operations. This alignment of sustainability and digital transformation enhances both brand value and customer trust.
Tech Mahindra: A Vision for the Future
Under Mohit Joshi’s leadership, Tech Mahindra continues to set ambitious goals that prioritize customer satisfaction and innovation. The company’s strategic focus on the BFSI sector, along with its efforts to modernize workplaces and enhance business transformation, positions it for long-term success. Its commitment to sustainability, innovation, and customer-centricity ensures it remains a trusted partner for enterprises worldwide.
David Haigh summarized Tech Mahindra’s journey succinctly, stating, “Their strategic focus on innovation and sustainability not only boosts recognition but also strengthens customer relationships globally.”
Conclusion: Tech Mahindra Driving Excellence in Customer Experience
Tech Mahindra’s inclusion among the Top 10 strongest IT services brands is a testament to its relentless focus on customer experience. By aligning its strategies with the evolving needs of its clients, the company has created a brand that resonates across industries and geographies. Its emphasis on sustainability, innovation, and engagement ensures it remains a frontrunner in the global IT landscape.
With its Scale at Speed™ promise and forward-thinking leadership, Tech Mahindra is well-positioned globally. It is leading the industry into a bright future defined by digital transformation and sustainable growth. This recognition by Brand Finance highlights the company’s exceptional efforts to deliver value to customers. And build a brand that inspires trust, loyalty, and admiration worldwide.
