Customer Experience (CX)CX StrategyEmerging MarketsEnterprise Experience (CX & EX)Leadership & TransformationMondelēz Signals CX-Led Growth in Saudi Arabia With Strategic Leadership MoveEditorFebruary 16, 2026February 16, 2026 by EditorFebruary 16, 2026February 16, 2026034 This week, Mondelēz International appointed Ziad Abla as Managing Director of its Saudi Arabia operations.On the surface, it’s an executive move.In reality, it’s a CX...