Interview with Jason Aw, Director of Strategic Business Development, APAC, SIOS Technology
In a strategic move that promises to redefine digital resilience in Nepal, SIOS Technology has partnered with DataHub Nepal to bring enterprise-grade high availability (HA) and disaster recovery (DR) solutions to a rapidly evolving IT landscape. In this exclusive interview, Jason Aw, Director of Strategic Business Development, APAC at SIOS Technology, speaks with CX Quest about what sparked this alliance, the customer experience model powering it, and what it means for Nepalese businesses embarking on digital transformation journeys.
Spokesperson Profile: Jason Aw
Jason Aw is a seasoned technology business leader with over 25 years of experience driving growth across early to mid-stage technology organizations in the Asia-Pacific region. With expertise spanning sales, business development, marketing, and operations, Jason has led multi-country teams across Singapore, Malaysia, Hong Kong, Indonesia, Australia, and China. He specializes in forging strategic alliances and delivering solutions that align with evolving business needs, combining deep technical knowledge with a sharp understanding of IT operations.
Section 1: Partnership and Vision
Q1. Congratulations on the partnership! Can you tell us what sparked this collaboration between SIOS Technology and DataHub Nepal?
This partnership started from a shared vision—to bring world-class high availability (HA) and disaster recovery (DR) solutions to a rapidly transforming IT market. DataHub Nepal’s deep local expertise and trusted presence in the region made them an ideal partner to help us extend the reach of SIOS LifeKeeper and DataKeeper into the Nepalese market.
Q2. How would you define the core mission of this partnership from a customer experience standpoint?
Our mission is to make enterprise-grade HA/DR accessible, easy to deploy, and cost-effective for Nepalese organizations—especially as digital transformation becomes mission-critical. We aim to ensure every customer enjoys peace of mind knowing their applications and data are protected with a solution that just works.
Q3. What are the most critical customer challenges in Nepal when it comes to high availability (HA) and disaster recovery (DR)?
Many businesses in Nepal struggle with limited access to reliable, local support for HA/DR solutions, as well as the complexity and cost of traditional clustering technologies. There’s also a growing need to protect applications running in hybrid or cloud environments without disrupting operations.
Section 2: CX Innovation and Strategy
Q4. How does the SIOS-DataHub solution enhance the digital resilience of customers in Nepal, especially SMEs and mission-critical sectors like BFSI and ICT?
By offering SIOS clustering software through DataHub Nepal, we’re giving SMEs and sectors like Banking and Financial Services and Information Communication Technology the ability to achieve near-zero downtime, data integrity, and application failover without needing in-house clustering expertise. It’s a plug-and-protect model that adapts to both on-prem and cloud deployments.
Q5. In terms of uptime, data integrity, and operational continuity, what level of service experience can customers now expect?
Customers can expect enterprise-grade resilience with proven 99.99% uptime, continuous data replication, and automated failover and recovery—all backed by localized support from DataHub Nepal and the global expertise of SIOS.
Q6. Could you walk us through a typical customer journey—from inquiry to implementation to support—for a business adopting this joint solution?
It starts with a consultation through DataHub Nepal to understand the customer’s environment and business needs. Then we scope a solution using SIOS LifeKeeper or DataKeeper, deploy it with minimal disruption, and provide ongoing training and support. Our support model includes real-time issue resolution, proactive monitoring, and seamless access to escalation pathways when needed.
Q7. What differentiates the CX model of SIOS compared to other vendors offering HA/DR solutions?
SIOS is uniquely focused on application availability, not just infrastructure uptime. Our software doesn’t require shared storage and is platform-agnostic, which gives customers more flexibility and lower TCO. Combined with DataHub’s regional presence, we deliver a CX model that’s both technically robust and locally responsive.
Section 3: Value, ROI, and Trust
Q8. Your release mentions customers saving over 70% in software licensing costs. Could you elaborate on how this is achieved without compromising performance or reliability?
Traditional HA solutions typically require customers to purchase higher-end Enterprise Editions of their software, which can be very costly. By combining SIOS software with the Standard Editions of these solutions, customers get advanced HA/DR protection at as much as 70% lower cost.
Q9. Trust and transparency are key in CX. How do you ensure customers feel secure about their data and uptime commitments?
We build trust through simplicity, predictability, and visibility. Our solutions are proven, our licensing is transparent, and our joint support model ensures customers always have an HA expert to call for support.
Q10. What kind of customer feedback have you received since the rollout began? Can you share a customer success story or testimonial?
We’ve seen enthusiasm from customers who previously thought enterprise-grade HA was out of reach. One financial services customer shared that SIOS helped them eliminate hours of unplanned downtime during monthly patch cycles, all while reducing software licensing spend.
Section 4: Support, Scalability, and Future Vision
Q11. Support is often a make-or-break factor in CX. What does your joint customer support ecosystem look like, and how responsive is it to issues in real-time?
Our support model is collaborative. DataHub provides frontline support in Nepali time zones and language, while SIOS offers 24/7 global escalation support. Together, we ensure rapid response, deep technical insight, and high customer satisfaction.
Q12. As digital transformation accelerates across Nepal, how scalable is your offering for businesses with evolving needs?
Whether a company is running a single mission-critical application or managing complex, multi-site, hybrid cloud environments, SIOS solutions adapt seamlessly. Our clustering software supports a wide range of operating systems, cloud platforms, and configurations—allowing organizations unparalleled flexibility and delivering consistent protection, performance, and cost-efficiency at every stage.
Q13. How does the partnership align with the long-term digital strategy of Nepal? Are there plans for further regional expansion or enhanced CX-focused innovations?
This partnership directly supports Nepal’s national drive for digital readiness, especially in key sectors like finance, telecom, and government. We’re already exploring features to further improve the customer experience and to enable IT administrators to manage their HA environments without specialized expertise.
Section 5: Personal Insights
Q14. From your leadership lens, how has the CX landscape evolved in infrastructure and cloud services over the last five years?
CX has shifted from reactive support to proactive partnership. Today’s customers expect intuitive interfaces, seamless updates, and fail-proof reliability—and they expect all of it to be personalized and immediate. That’s exactly what we aim to deliver.
Q15. If you had to describe your ideal customer experience in just one sentence, what would it be?
A customer experience where availability is never in question, and support is never out of reach.
Q16. Finally, what message would you like to share with your existing and potential customers who are watching this partnership closely?
We’re here to bring you peace of mind. With SIOS, you’re not just buying software—you’re gaining a high-availability partner committed to your success, every step of the way.
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