Persistent Systems: Strategic Leadership Addition Signals Bold Customer-Centric Future
Persistent Systems recently announced a pivotal appointment that underscores their commitment to customer experience excellence. Moreover, this strategic decision demonstrates the company’s dedication to transforming how they connect with clients globally. Shimona Chadha joins Persistent as Chief Marketing Officer, bringing transformative experience that will reshape customer engagement strategies.
Persistent Systems: Extensive Experience Drives Customer-First Marketing Approach
Shimona brings over two decades of comprehensive marketing experience across diverse business segments. Furthermore, her background spans B2B, B2C, and B2B2C markets, providing invaluable insights into customer behavior patterns. Additionally, she understands how different customer segments require tailored approaches for maximum engagement effectiveness.
Her previous role at HCLTech demonstrates her capability in driving customer-focused revenue growth strategies. Similarly, she built innovative marketing engines that enhanced brand visibility while improving customer pipeline conversion rates. Consequently, her expertise directly translates into measurable customer experience improvements for Persistent’s global client base.
Persistent Systems: Customer Experience Excellence Through Marketing Transformation
Shimona’s track record showcases her ability to unlock business value through customer-centric marketing transformations. Meanwhile, her achievements at companies like Vodafone Idea and Abbott highlight her versatility across industries. Therefore, she brings proven methodologies for enhancing customer relationships and driving sustainable growth.
Her approach centers on understanding customer needs and delivering personalized experiences that resonate deeply. Subsequently, this customer-first philosophy aligns perfectly with Persistent’s commitment to client success and innovation. Additionally, her data-informed strategies ensure that customer experience initiatives deliver measurable business outcomes.
Recognition and Awards Validate Customer-Focused Leadership
Industry recognition confirms Shimona’s excellence in customer experience leadership and marketing innovation. Specifically, she received Forrester’s Program of the Year 2025 award for outstanding customer engagement initiatives. Furthermore, the Stevie Award for Women in Business recognizes her inspiring leadership in customer-focused strategies.
These accolades demonstrate her ability to create marketing programs that genuinely enhance customer experiences. Moreover, her recognition reflects the tangible impact of her customer-centric approach on business performance. Therefore, Persistent clients can expect elevated engagement strategies that deliver real value.
AI-Powered Customer Experience Innovation
Shimona’s expertise in Generative AI-powered marketing engines positions Persistent for advanced customer experience capabilities. Additionally, her experience building AI-driven solutions enhances go-to-market effectiveness across high-value customer segments. Consequently, Persistent can leverage cutting-edge technology to personalize customer interactions at scale.
Her approach integrates artificial intelligence with human insights to create more meaningful customer connections. Furthermore, this technology-driven strategy enables Persistent to anticipate customer needs and deliver proactive solutions. Therefore, clients benefit from more responsive and intuitive service experiences.
Global Customer Engagement Strategy
Based in New Jersey, Shimona will drive Persistent’s global marketing strategy with a customer experience focus. Moreover, her international perspective ensures that customer engagement strategies resonate across diverse markets and cultures. Additionally, her understanding of global customer expectations enables Persistent to compete effectively worldwide.
Her role encompasses strengthening brand positioning while enhancing customer relationship management across all touchpoints. Similarly, she will develop integrated marketing initiatives that prioritize customer satisfaction and loyalty. Consequently, Persistent’s global client relationships will benefit from more cohesive and engaging experiences.
Leadership Vision Emphasizes Customer-Centric Growth
CEO Sandeep Kalra’s enthusiasm for Shimona’s appointment reflects Persistent’s commitment to customer experience excellence. Furthermore, his recognition of her results-oriented approach demonstrates the company’s focus on measurable customer outcomes. Additionally, the leadership team understands that exceptional customer experiences drive sustainable business growth.
Shimona’s alignment with Persistent’s AI-led, platform-driven services strategy ensures customer-centric innovation remains central. Moreover, her data-informed approach guarantees that customer experience initiatives deliver quantifiable business impact. Therefore, clients can expect continuously improving service quality and engagement effectiveness.
Inclusive Leadership Enhances Customer Understanding
Shimona’s advocacy for inclusive leadership directly benefits customer experience through diverse perspective integration. Additionally, her mentoring initiatives across the global tech ecosystem demonstrate her commitment to developing customer-focused talent. Furthermore, inclusive leadership approaches ensure that customer solutions address diverse needs and preferences.
Her experience co-chairing initiatives for IAOP showcases her collaborative approach to customer experience excellence. Similarly, her mentoring activities cultivate customer-centric thinking among emerging professionals. Consequently, Persistent benefits from enhanced team capabilities in delivering exceptional customer experiences.
Strategic Impact on Customer Relationship Management
Shimona’s appointment signals Persistent’s evolution toward more sophisticated customer relationship management approaches. Moreover, her expertise in scaling revenue through customer-focused strategies directly supports business growth objectives. Additionally, her understanding of brand relevance ensures that customer engagement strategies remain compelling and effective.
Her role will encompass strengthening market engagement while amplifying Persistent’s differentiation in customer service delivery. Furthermore, her precision-focused approach ensures that customer experience initiatives achieve maximum impact. Therefore, clients can anticipate more personalized and effective service interactions.
Persistent Systems: Future-Forward Customer Experience Vision
Shimona’s excitement about joining Persistent reflects the company’s inspiring journey toward customer experience excellence. Additionally, her recognition of marketing’s pivotal role in scaling revenue through customer satisfaction demonstrates strategic alignment. Furthermore, her commitment to showing up and winning in the market benefits all customer relationships.
Her purpose-driven approach ensures that customer experience initiatives create meaningful value for all stakeholders. Moreover, her precision-focused methodology guarantees that customer engagement strategies deliver consistent results. Consequently, Persistent’s customers can expect continuously enhanced service experiences and stronger partnership relationships.
Conclusion: Transformative Customer Experience Leadership
Shimona Chadha’s appointment as Chief Marketing Officer represents a transformative moment for Persistent’s customer experience strategy. Moreover, her extensive experience and proven track record position the company for accelerated growth through enhanced customer relationships. Additionally, her customer-centric approach ensures that all marketing initiatives prioritize client satisfaction and business value creation.
This strategic leadership addition demonstrates Persistent’s commitment to delivering exceptional customer experiences across all touchpoints. Furthermore, Shimona’s expertise in AI-powered marketing and global customer engagement strategies will drive meaningful improvements in client relationships. Therefore, customers can anticipate more personalized, responsive, and valuable service experiences as Persistent continues its journey toward digital transformation excellence.
