How the Clean Industrial Deal Transforms Customer Experience in the EU
The European Commission‘s Clean Industrial Deal is more than a policy for competitiveness and decarbonization. It has a direct impact on customer experience (CX) across industries. By reducing energy costs, streamlining regulations, and boosting sustainable innovation, the Deal ensures better pricing, higher service quality, and improved product availability.
Lower Energy Costs Lead to Better Service and Pricing
High energy costs affect businesses and, ultimately, customers. Expensive energy increases production costs, delays services, and limits innovation. The Affordable Energy Action Plan reduces this burden by:
- Accelerating the adoption of clean energy solutions.
- Promoting electrification in energy-intensive industries.
- Completing the internal energy market with better interconnections.
When industries spend less on energy, they can pass these savings to customers. More affordable production means competitive pricing, better service reliability, and improved access to quality products.
Stronger Demand for Clean Products Builds Customer Trust
Consumers demand sustainable, transparent, and ethically produced products. The Industrial Decarbonisation Accelerator Act addresses this by:
- Introducing sustainability and “Made in Europe” criteria in procurement.
- Launching a voluntary carbon intensity label for industrial products.
- Simplifying and harmonizing carbon accounting methodologies.
Customers benefit from clearer product information, environmentally responsible choices, and brands that align with their values. This transparency builds trust, increasing customer loyalty.
Regulatory Streamlining Improves Business Efficiency and Customer Interactions
Complex regulations slow down industrial growth and delay customer-focused innovations. The Clean Industrial Deal cuts red tape by:
- Reducing bureaucratic barriers for businesses.
- Simplifying compliance for energy-intensive industries.
- Improving collaboration between industry leaders, social partners, and civil society.
With faster approvals and fewer regulatory delays, businesses can bring new products and services to market faster. This benefits customers with quicker service, innovative products, and seamless transactions.
Better Financing Supports Affordable and High-Quality Products
Decarbonization and industrial transformation need financial backing. The Clean Industrial Deal mobilizes over €100 billion to support clean manufacturing. The European Commission will:
- Adopt a new State Aid Framework for clean energy and decarbonization projects.
- Strengthen the Innovation Fund and propose an Industrial Decarbonisation Bank.
- Amend the InvestEU Regulation to increase risk-bearing capacity.
These funding measures allow businesses to invest in efficiency, scale operations, and create high-quality, affordable products. As a result, customers gain cost-effective, innovative, and sustainable options.
Circular Economy and Secure Raw Materials Ensure Stability
Disruptions in raw material supply chains impact product availability, quality, and pricing. The EU is tackling this by:
- Establishing an EU Critical Raw Material Centre for joint raw material purchases.
- Creating a mechanism for European companies to aggregate demand.
- Introducing the Circular Economy Act (2026) to maximize resource efficiency.
With a secure and stable supply of raw materials, businesses can avoid shortages and price spikes. This means consistent product availability, predictable pricing, and uninterrupted service for customers.
A Skilled Workforce Enhances Service and Innovation
A strong industrial future depends on a skilled workforce. The Clean Industrial Deal establishes a Union of Skills, ensuring:
- Increased investment in worker training and upskilling.
- Support for strategic industries linked to clean manufacturing.
- Up to €90 million from Erasmus+ for industrial skills development.
With better-trained professionals, businesses can offer superior customer service, improved product design, and innovative solutions. Customers experience higher service quality, better support, and more tailored solutions.
Trade and Investment Strengthen Global Partnerships
European industries face unfair competition and supply chain vulnerabilities. The Clean Industrial Deal strengthens Europe’s position by:
- Launching Clean Trade and Investment Partnerships.
- Enhancing Trade Defence mechanisms to protect local industries.
- Simplifying and strengthening the Carbon Border Adjustment Mechanism (CBAM).
Stronger global partnerships ensure stable product availability, competitive pricing, and fair market conditions. This benefits customers by reducing risks of supply shortages, price fluctuations, and unfair trade practices.
Conclusion
The Clean Industrial Deal is not just about industrial policy—it’s about transforming the customer experience. By cutting energy costs, boosting sustainable production, reducing bureaucracy, securing raw materials, and investing in a skilled workforce, the Deal ensures better pricing, improved service quality, and reliable product availability.
For customers, this means more choices, sustainable options, and seamless interactions with businesses. By focusing on competitiveness and decarbonization, the EU is creating an industrial ecosystem that puts customer experience at the forefront.
