Channelplay Sets New CX Standards with Unmatched Retail Reach
Channelplay Limited has achieved a new industry benchmark. They accomplished this with unmatched retail coverage. They are a leader in retail execution. In addition, they also excel in visual merchandising. Channelplay covered over 75,000 retail touchpoints. This happened in a single month. These touchpoints spanned across FMCG. They also included CDIT and cellphone categories. This achievement highlights Channelplay’s expansive reach. It also underscores their execution strength. Furthermore, it demonstrates their deep penetration. This penetration extends into the Indian retail landscape.
This milestone signifies a strong commitment to customer experience. Channelplay’s “customers” are the brands they serve. Their extensive retail coverage directly benefits these brands. It allows them to reach a wider audience. Consequently, it enhances their brand visibility. Ultimately, it drives sales and customer engagement.
The company successfully conducted many store visits. They completed over 1.5 lakh visits. These visits spanned across 2,300+ towns. Their outreach extended up to tier 5 markets. This extensive coverage is crucial for brands. It allows them to connect with diverse customer segments. Furthermore, it ensures their products are available. They are also presented effectively across various locations.
Seamless Execution
Channelplay’s outreach covered all retail formats. This included Large Format Retail (LFR). It also encompassed Regional Retail Formats (RRF). Multi-Brand Outlets (MBOs) were also part of the coverage. Furthermore, they included Organized Trade (OT). Finally, Exclusive Brand Stores were covered. This demonstrates Channelplay’s ability to execute seamlessly. They can operate across diverse retail environments. This comprehensive approach ensures brands have consistent representation. This consistency exists across all relevant sales channels. This directly impacts the customer experience at the point of sale.
Yasir Hussain, Vice President at Channelplay Limited, spoke on this milestone. He said, “Our commitment to delivering top-tier retail execution has enabled us to reach this remarkable scale.” This quote emphasizes their dedication. It highlights their focus on providing excellent service to their clients. Furthermore, he added, “This achievement highlights our operational excellence and ability to drive impactful in-store experiences across geographies.” This demonstrates their capability to create positive customer experiences. These experiences occur at the physical retail locations. Moreover, they can achieve this across a vast geographical area.
Looking ahead, Channelplay has ambitious plans. They are set to expand their coverage. They aim to reach over 1 lakh+ outlets per month. This will happen in FY 2025-26. This reinforces their leadership position in the industry. This expansion signifies their ongoing commitment. They want to provide even greater reach for their clients. Consequently, brands can expect increased visibility. They can also anticipate higher customer engagement.
Advanced Retail Execution Strategies
Channelplay intends to deepen collaborations. They will work more closely with partner brands. This strategic move will enhance their service offerings. It will also ensure better alignment with brand objectives. Furthermore, they are investing in advanced retail execution strategies. This investment will lead to increased efficiency. It will also maximize the impact of in-store activities. Ultimately, this benefits the brands they serve. It leads to a better customer experience for the end consumer.
Channelplay Limited is a leading provider. They specialize in retail execution solutions. They also excel in visual merchandising. Plus, hey offer end-to-end services. These services cater to some of the biggest brands. These brands operate in FMCG, consumer electronics, and telecom sectors. This wide range of services makes them a valuable partner for brands. They can handle various aspects of retail execution. This ensures a consistent and effective brand presence.
Channelplay has a robust presence across India. They specialize in field force management. This ensures brands have adequate representation in stores. They also conduct mystery shopping. This provides valuable insights into the customer experience. Furthermore, they perform retail audits. These audits help brands understand their in-store performance. Finally, they offer branding solutions. These solutions help brands achieve maximum visibility. They also ensure impactful brand messaging at the point of sale. All these services directly contribute to a positive customer experience for the brands’ customers. They ensure products are available, well-presented, and the overall shopping experience is positive.
75,000 Touchpoints in a Single Month
Channelplay’s achievement of covering over 75,000 retail touchpoints in a single month is a testament to their operational excellence and commitment to their clients’ success. This extensive reach, coupled with their comprehensive service offerings, positions them as a key partner for brands looking to enhance their retail presence and ultimately deliver a superior customer experience. Their focus on future expansion and deepening partnerships further solidifies their role as a leader in the retail execution landscape.
By enabling brands to effectively reach and engage with their customers at the critical point of sale, Channelplay directly contributes to building strong brand experiences and driving customer satisfaction. This dedication to providing unmatched retail coverage translates into a significant competitive advantage for the brands that choose to partner with Channelplay. Their commitment to excellence in retail execution sets a new benchmark for the industry, ultimately benefiting both the brands and their customers.
