Empowering Global CX with Co-Innovation: Bounteous Appoints Ketan Somani to Lead Strategic Growth
In today’s fast-changing digital landscape, customer experience (CX) has become the cornerstone of business success. Companies that deliver seamless, meaningful, and intelligent experiences can build deeper connections and gain long-term loyalty. With this imperative in mind, Bounteous has made a strategic move to elevate customer success on a global scale.
On April 22, 2024, Bounteous announced the promotion of Ketan Somani to President of Strategic Industries and Regional CEO, EMEA & APAC. This move not only strengthens the company’s leadership but also signals a renewed focus on customer-centric innovation across key markets.
As businesses strive to adapt and lead in an AI-powered future, Bounteous continues to demonstrate its commitment to Co-Innovation. This methodology allows clients to unlock value faster while staying agile in response to customer needs. With Ketan’s expanded role, this vision is now positioned for broader execution.
Driving Growth Through Co-Innovation
Ketan will now spearhead the global strategy and growth across Financial Services, Media & Telecommunications, and Diversified Industries. In addition to this, he will scale the company’s footprint in the EMEA and APAC regions. Furthermore, he takes on the critical role of executive sponsor for the company’s AI initiatives.
By aligning AI adoption with industry-specific challenges, Bounteous aims to help clients innovate faster, operate smarter, and scale confidently. As digital transformation becomes deeply tied to customer experience, the need for such agile, AI-powered strategies becomes even more crucial.
Ketan’s Leadership Legacy
Since joining Bounteous in 2017, Ketan has been instrumental in transforming the company’s global operations. Notably, he helped double revenues, launched and grew the EMEA region, and secured a strategic investment from New Mountain Capital.
Moreover, he significantly expanded Bounteous’ presence in the Asia-Pacific region. By converting over a dozen Tier 1 Global Capability Center (GCC) clients into long-term partnerships, he solidified the firm’s ability to deliver ongoing value at scale.
Client-Centricity at the Core
Importantly, Ketan brings more than operational success. He also fosters a strong, client-centric culture across regions. His approach emphasizes collaboration, accountability, and digital excellence—all essential to delivering consistent customer experiences.
Ketan’s style of leadership involves working closely with teams, partners, and clients. This ensures that innovation is not only delivered but adopted and embraced. The result is measurable impact across every stage of the customer journey.
A Trusted Partner in Digital Innovation
According to Sudarshan Mandayam, CEO of Bounteous, “Ketan’s ability to drive differentiated growth, build high-performing teams, and foster deep client partnerships has been instrumental to our success.”
Furthermore, Mandayam adds, “His leadership across EMEA and APAC has strengthened our market position and established Bounteous as a trusted partner in digital innovation.”
Indeed, trust is central to effective CX. When clients view their digital partner as a trusted advisor, outcomes improve, loyalty deepens, and innovation accelerates. Ketan’s track record proves his ability to build and sustain this trust.
Experience Across Borders and Industries
Before joining Bounteous, Ketan built and led the European Media & Telecommunications business for a global digital consultancy. He brings over a decade of experience in sales, P&L management, global delivery, and client expansion.
His extensive industry knowledge and strategic mindset enable him to see the big picture while staying attuned to market shifts. As such, he helps clients stay ahead of the curve while managing the day-to-day with precision.
A Vision for the Future of Customer Experience
Commenting on his expanded role, Ketan shared: “I’m honored to step into this role at such a pivotal time for Bounteous. Our commitment to Co-Innovation and AI-powered transformation continues to differentiate us in the market.”
He continued, “I look forward to working with our global teams to deepen client impact, unlock new growth, and push the boundaries of innovation.”
Clearly, this is not just a promotion. It’s a call to elevate how global organizations deliver customer experiences that are intuitive, intelligent, and impactful.
Board-Level Confidence in Customer-First Leadership
The announcement also drew praise from Prasad Chintamaneni, Executive Chairman of the Board at Bounteous. He remarked, “Ketan has been instrumental in shaping our growth across EMEA and APAC, expanding existing client relationships and building new, high-value partnerships.”
Chintamaneni concluded, “His leadership continues to drive meaningful outcomes for our clients and positions Bounteous for sustained success across key markets.”
This strong endorsement reinforces the board’s belief in Ketan’s ability to lead global CX transformation.
Putting People and Platforms to Work
With over 4,000 team members across the Americas, APAC, and EMEA, Bounteous blends talent, tools, and technologies to deliver impactful digital experiences. Through its Co-Innovation methodology, it ensures that customer experience is not a one-time initiative—but an ongoing, evolving partnership.
By working alongside ambitious brands, Bounteous addresses today’s digital complexity while preparing clients for tomorrow’s opportunities.
AI as a Catalyst, Not Just a Tool
While many organizations view AI as a feature, Bounteous treats it as a core capability. As AI becomes more integrated into customer journeys—from personalization to predictive insights—businesses must adopt it with intent and transparency.
Ketan’s role as executive sponsor of AI initiatives signals a focused, ethical, and practical path forward. Clients can expect AI solutions that enhance, not complicate, customer experiences.
Conclusion: The CX Horizon Expands
Bounteous continues to lead with purpose, vision, and a deep commitment to innovation. By promoting Ketan Somani, the company strengthens its promise to help global clients scale with confidence, transform with speed, and connect with customers like never before.
In a world where every customer touchpoint matters, Ketan’s leadership will ensure that experience remains a strategic advantage.
