How STAGE and Prime Focus Technologies Are Transforming Customer Experience in Regional Entertainment with AI-Powered Media Management
In today’s fast-paced media landscape, customer experience (CX) is more critical than ever. Audiences expect seamless access to rich, diverse, and personalized content. To meet these expectations, Prime Focus Technologies (PFT) and STAGE have announced a groundbreaking partnership. Their collaboration promises to transform media asset management (MAM) and enhance CX using AI-driven innovations.
A New Era in Regional Content Management
Prime Focus Technologies, the company behind CLEAR®, has joined forces with STAGE, India’s leading OTT platform for regional cultures. This strategic partnership aims to streamline STAGE’s media operations while improving content accessibility and discoverability for users.
CLEAR® Media Asset Management (MAM) and CLEAR® AI will be at the heart of this transformation. These tools offer powerful features like intelligent automation, enriched metadata, and natural language search. As a result, STAGE can better organize and surface its vast content library, leading to faster access and improved viewer satisfaction.
Why This Matters for Customer Experience
Customer expectations have shifted. Viewers now want quick, easy, and intuitive access to culturally rich content. By adopting CLEAR® AI, STAGE can meet these needs in several ways:
- Enhanced discoverability: Users can find content using everyday language, improving search satisfaction.
- Smarter recommendations: Rich metadata ensures content is categorized meaningfully, offering better suggestions.
- Reduced wait times: AI-driven post-production accelerates content delivery, reducing delays.
- Seamless navigation: Streamlined workflows enable smoother platform performance.
Consequently, these features lead to a more personalized and engaging experience for every viewer.
What STAGE Gains from the Partnership
As STAGE continues to scale, the platform needs advanced tools that grow with its vision. With regional languages like Haryanvi, Rajasthani, and Bhojpuri in focus, accurate tagging and metadata play a crucial role.
CLEAR® MAM brings in intelligent automation, drastically reducing manual work. Additionally, AI-assisted compliance ensures that every piece of content meets legal and cultural standards. Teams can collaborate more effectively, ensuring consistent quality across languages and regions.
According to Shashank Vaishnav, Co-Founder of STAGE, “Adopting a forward-looking MAM platform became crucial. CLEAR® offers scalability and intelligence. This allows us to enhance efficiency, improve metadata quality, and access content swiftly.”
How AI Enhances Operational Efficiency
Artificial Intelligence isn’t just a buzzword. When integrated into MAM, it becomes a core enabler of better CX.
Here’s how CLEAR® AI empowers STAGE’s operations:
- Automated tagging: Saves time by identifying key content attributes instantly.
- AI compliance checks: Ensures faster review and fewer manual errors.
- Natural language processing: Enables intuitive search and accessibility.
- Data-driven insights: Supports smarter content planning and distribution.
These features don’t just help STAGE work faster—they help the audience connect with content more meaningfully.
Driving Innovation in the APAC Region
This partnership also strengthens Prime Focus Technologies’ presence in the Asia-Pacific region. PFT has a strong track record of driving digital transformation for global media clients. From Warner Bros. Discovery to Amazon MGM Studios, its solutions power some of the world’s most well-known media brands.
Speaking on the collaboration, Anupam Sharma, SVP and Head APAC at PFT, shared, “This agreement underscores the rising demand for intelligent MAM systems. It’s not just about storing content—it’s about unlocking insights and accelerating monetization through AI.”
As more media companies seek future-ready solutions, this partnership sets a high standard.
Elevating Regional Stories through Technology
STAGE’s core mission is to bring vibrant, regional stories to a broader audience. By adopting CLEAR® and its AI tools, the platform can deliver content that is not only authentic but also easily accessible.
This technical shift helps amplify regional voices. It ensures that stories from India’s heartland are not buried in poorly tagged archives. Instead, they rise to the surface—ready to be discovered, loved, and shared.
With smarter metadata and AI search, a user looking for a Rajasthani folk tale or a Bhojpuri drama can find it instantly. That’s the kind of experience today’s digital viewer values most.
A Win for Customers and Creators
The partnership benefits not only viewers but also creators. Faster workflows mean quicker go-to-market timelines. AI-powered tools reduce the load on creative teams, letting them focus on storytelling instead of administrative tasks.
Moreover, clearer metadata means content has a longer shelf life and higher monetization potential. Viewers enjoy a better experience. Creators gain better visibility. Everyone wins.
Conclusion: Building the Future of Media CX
By collaborating with Prime Focus Technologies, STAGE takes a giant leap toward future-proofing its content operations. The integration of CLEAR® MAM and AI solutions will drive more efficient workflows, better content discoverability, and elevated customer experience.
As regional content continues to thrive, partnerships like these will shape how audiences interact with stories. More importantly, they ensure that every piece of content—regardless of language or origin—finds its rightful place in the digital spotlight.
For media companies focused on CX, the message is clear: AI-powered MAM is not a luxury—it’s a necessity.
To learn more:
👉 Visit www.primefocustechnologies.com
👉 Explore STAGE at www.stage.in
