Adobe Introduces AI Agents to Streamline Marketing and Data Insights

Adobe has recently introduced two new AI-powered agents, designed specifically to support marketers and experience teams. These Adobe AI Agents tools aim to enhance workflow efficiency and boost data-driven decision-making.

Meeting the Needs of Modern Marketers

Today, marketers are facing more pressure than ever. They must manage increasingly complex customer journeys while delivering personalised, consistent experiences across channels. However, traditional tools often create bottlenecks, especially when support or data analysis is required.

Recognising this challenge, Adobe has launched the Product Support Agent and the Data Insights Agent. Both are powered by Adobe Experience Platform and built to work in tandem with existing tools and human expertise.

Introducing the Product Support Agent

The Product Support Agent is designed to reduce disruptions in marketing workflows. It offers interactive, self-service support and smart case management. Most importantly, it helps users resolve issues faster, without always needing to escalate to a human support team.

This AI agent pulls from trusted Adobe knowledge sources. These include support articles, tutorials, and even legal documentation. Consequently, it delivers context-aware guidance tailored to each user’s situation.

Furthermore, when technical issues arise, the agent gathers relevant contextual data and auto-fills support tickets. Users only need to review and submit. This greatly simplifies the troubleshooting process.

It also provides real-time ticket status updates and, soon, will offer proactive notifications about case changes.

Real-World Impact

Sean Kegelman, Director of Digital Marketing at Wegmans Food Markets, explained its value:

“From onboarding new users to deploying the latest Adobe features, the Product Support Agent shortens time-to-value. By streamlining time-intensive tasks, we can focus more on enhancing customer shopping experiences online.”

Introducing the Data Insights Agent

In addition to troubleshooting, Adobe has focused on unlocking insights with the Data Insights Agent. This tool supports users of Customer Journey Analytics, enabling them to query data using natural language.

Users can ask questions conversationally and get instant, visually rich answers. This approach reduces the time needed for data exploration and speeds up insight discovery. Moreover, the tool allows users to refine previous visualisations, encouraging iterative and deeper analysis.

Unlocking Data at Scale

Lokesh Alluri, Digital and Marketing Analytics Manager at Lenovo, praised the tool:

“Adobe’s Data Insights Agent will be a major unlock. It shortens the time needed to find and act on insights. From reporting to forecasting, this tool ensures every stakeholder has the data they need to drive initiatives and improve customer satisfaction.”

Built on Agent Orchestration Technology

Both AI agents rely on Adobe’s Experience Platform Agent Orchestrator. This engine enables companies to build, manage, and coordinate AI agents across Adobe tools and third-party platforms.

Rather than replacing humans, these agents are designed to work alongside them. This collaboration enhances both creativity and execution, empowering teams to be more agile and informed.

Elevating the Customer Experience

In a CX-driven world, speed and accuracy are paramount. Adobe’s AI agents deliver on both fronts:

• They reduce downtime by automating support.
• They unlock data insights faster.
• They allow marketers to focus on creative, high-value tasks.

Moreover, because both tools use natural language, they are accessible to non-technical users. This democratises data and support within marketing and experience teams.

Conclusion: Ready for the Future

Adobe’s introduction of AI-driven agents marks a significant shift. These tools represent a future where marketers and data teams can operate with greater precision and speed. More importantly, they can spend less time fixing issues and more time creating exceptional customer experiences.

As companies continue to invest in digital transformation, tools like the Product Support Agent and Data Insights Agent will be critical. Not only do they offer immediate productivity gains, but they also lay the foundation for long-term CX excellence.

With AI embedded in everyday workflows, Adobe is helping businesses transform the way they support users and understand customers—efficiently, intelligently, and at scale.