Maxivision Eye Hospitals Inaugurates State-of-the-Art Eye Hospital in Vizianagaram: A CX-Driven Leap Forward
In today’s healthcare ecosystem, patient experience matters more than ever. With rising expectations and rapid technological advancements, patients now demand personalized, seamless, and quality-driven care at every touchpoint. Recognizing this shift, Maxivision Super Speciality Eye Hospitals has taken a significant step forward by inaugurating its eighth super speciality centre in Andhra Pradesh, located in Vizianagaram. This new facility not only extends Maxivision’s geographical footprint but also reaffirms its commitment to exceptional customer experience (CX) in eye care.
Expanding Access with Purpose
On 18th May 2025, the new hospital was inaugurated in a grand ceremony attended by prominent dignitaries, including Sri Kinjarapu Atchannaidu, Sri Kondapalli Srinivas, Sri Kalisetti Appalanaidu, and Smt. Pusapati Aditi Vijayalakshmi Gajapathi Raju. Joining them were key leaders from Maxivision, such as Dr. GSK Velu, Dr. K P Reddy, and Dr. Sharat Babu Chilukuri.
This launch is not merely about infrastructure. It’s about purpose. Maxivision’s mission has always been to make quality eye care accessible, and this state-of-the-art hospital exemplifies that goal. Moreover, it places customer experience at the heart of every interaction—right from diagnosis to post-operative care.
Designed Around the Patient Journey
From the moment a patient walks into the Vizianagaram hospital, the focus is on comfort, clarity, and care. Every detail, from clinical processes to support services, is engineered to create a frictionless experience.
For example:
- Cutting-edge diagnostic equipment allows for early and accurate detection of cataracts, glaucoma, diabetic retinopathy, and more.
- Robotic-assisted surgical systems enable precision in cataract surgeries and LASIK, ensuring faster recovery times.
- HEPA-filtered modular operation theatres create a sterile environment, greatly reducing infection risks.
Notably, this facility also offers specialized clinics for retina care, pediatric ophthalmology, dry eye treatments, and low-vision rehabilitation. These comprehensive services ensure that every patient, regardless of age or condition, receives tailored care under one roof.
Seamless Integration of Services
In addition to its clinical excellence, the hospital features an in-house pharmacy and integrated optical showroom. This means patients no longer need to navigate between multiple vendors for prescriptions or eyewear. Such one-stop convenience is critical in delivering a customer-centric approach that respects patients’ time and needs.
Transitioning smoothly from one service to another not only improves efficiency but also builds trust, a cornerstone of great CX in healthcare.
Leadership with Vision
Speaking at the launch, Dr. GSK Velu, Promoter & Chairman of Maxivision Eye Hospitals, highlighted the deeper intent behind this expansion:
“Vizianagaram marks a significant milestone in Maxivision’s mission to make advanced and ethical eye care accessible to every corner of India.”
Clearly, the goal isn’t just growth—it’s equitable access to world-class technology and compassionate care, especially in Tier 2 and Tier 3 cities. By investing in innovation and infrastructure in such areas, Maxivision ensures that the quality of care remains consistent—whether you are in a metro or a small town.
Empathy at the Core
Adding further depth to this mission, Dr. Sharat Babu Chilukuri, Chief Medical Director, shared:
“We are not just bringing infrastructure but also our top clinical talent trained in the latest techniques.”
He emphasized community outreach as a vital part of the hospital’s vision. Accordingly, the Vizianagaram unit will actively engage in community screening and blindness prevention programs. These initiatives will target vulnerable groups—especially children, diabetics, and old-age populations in surrounding rural areas. Through these efforts, Maxivision shifts from reactive to preventive care, further enhancing the long-term patient experience.
Training and Talent: A Key CX Lever
Delivering high-quality customer experience requires not just infrastructure but also people who are skilled and empathetic. At the Vizianagaram centre, clinicians and staff are rigorously trained in modern microsurgical methods, retina interventions, and pediatric eye care.
Furthermore, team members are equipped with soft skills to handle patient queries and concerns with compassion and patience. This human touch, combined with advanced technology, creates a holistic CX ecosystem that sets Maxivision apart.
Maxivision’s Impact at a Glance
Founded in 1996 by Dr. Kasu Prasad Reddy, and acquired in 2011 by Dr. GSK Velu, Maxivision has treated over 5 million patients to date. The brand has grown into a trusted network of 50+ centres, spread across Telangana, Andhra Pradesh, Tamil Nadu, Kerala, Gujarat, and Maharashtra.
Each hospital follows a structured care model—ranging from Super Tertiary Centres of Excellence to Vision Centres, ensuring every community’s unique needs are met with the right level of care.
Why This Matters for Customer Experience
In today’s experience economy, patients are not just seeking treatment—they are seeking assurance, empathy, speed, and simplicity. Maxivision understands this shift and delivers on all fronts:
- Transparency in medical advice
- Accessibility through community-based expansion
- Technology that shortens diagnostic and surgical timelines
- Empathy that underpins every patient interaction
By placing customer experience at the center of its care model, Maxivision Eye Hospital is not just creating satisfied patients—it’s building brand advocates.
Looking Ahead
With the launch of this Vizianagaram hospital, Maxivision is reinforcing its long-term commitment to transformative and inclusive eye care. At the same time, it is setting new CX benchmarks in the healthcare space—where convenience, compassion, and cutting-edge innovation blend to create truly delightful patient journeys.
To know more, visit: www.maxivisioneyehospital.com
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