CX StrategyCX Strategy & LeadershipCXQuest ExclusiveExpert OpinionsInterviewRead for Pleasure: How HarperCollins India Is Rebuilding Joy-First CXEditorJanuary 25, 2026January 25, 2026 by EditorJanuary 25, 2026January 25, 2026024 What happens when a brand stops optimizing clicks—and starts designing joy? Picture this: A child scrolling endlessly on a phone. An exhausted parent buying books...