Flipkart Scales Video Commerce with ‘Flipkart Creator Cities’: A New CX Era in Indian E-commerce
In today’s fast-evolving digital landscape, customer experience (CX) is more than a buzzword. It is the heartbeat of modern commerce. Flipkart, India’s leading homegrown e-commerce marketplace, is doubling down on this philosophy. With the launch of its ‘Flipkart Creator Cities’ initiative, Flipkart is not just enhancing its infrastructure—it is rewriting the rules of customer engagement through video commerce.
Building CX with Purpose: Flipkart Creator Cities Go Live
On June 2, 2025, Flipkart announced the rollout of three Flipkart Creator Cities—in Mumbai, Bangalore, and Gurgaon. These are not just regular studios. They span a combined 18,000 sq. ft. and have been designed as immersive content-creation hubs. Here, over 300 production professionals and 200+ creators come together each month to deliver authentic, video-first retail experiences.
This initiative is more than a technical upgrade. It reflects Flipkart’s belief that customer experience thrives at the intersection of discovery, trust, and entertainment. By investing in high-quality content infrastructure, Flipkart is enabling lakhs of brands and sellers to craft stories that resonate with Gen Z and millennial shoppers—segments that prefer immersive, visually driven engagement.
Why Video Commerce Matters Now More Than Ever
Over the last year, Flipkart has witnessed an 8X growth in daily live hours. During this time, video consumption across the platform has seen a 17X jump in engagement. This is no coincidence. With 55 million+ monthly visitors, Flipkart’s shift towards video commerce aligns perfectly with emerging CX trends.
Increasingly, shoppers—especially women and younger audiences—are seeking authentic product experiences before they click “buy.” They want to see products in action. Plus, they trust influencers more than ads. Above all, they explore curated shopping journeys through video far more than static listings.
Video commerce, therefore, isn’t just a feature. It’s becoming a strategic pillar of Flipkart’s growth. From farmer-to-customer livestreams to real-time product trials by creators, Flipkart is placing visual storytelling at the center of e-commerce.
Creator Cities: Designed for Scale, Built for Impact
Each Creator City studio functions as a content production powerhouse. They produce videos across 400+ product verticals daily, ensuring consistent, high-quality output. Flipkart has incorporated AI-powered real-time tracking tools to monitor content performance and optimize delivery. As a result, the platform has seen a 12x spike in content volume since December 2024.
To ensure seamless operations, the studios maintain strict safety protocols, employ a trained crew, and offer 24/7 medical assistance. This attention to operational detail reflects Flipkart’s commitment to both creator well-being and professional excellence.
By offering plug-and-play content services, Flipkart empowers creators from across the country—including those without prior access to advanced tools—to build meaningful commerce-driven content.
Bridging the Infrastructure Gap in Indian Video Commerce
Today, there’s a glaring shortage of physical infrastructure dedicated to video commerce in India. Flipkart’s Creator Cities bridge this gap. They provide creators with top-tier equipment, space, and mentoring, eliminating the fragmentation that usually exists in the content-commerce ecosystem.
Moreover, this investment isn’t just about production. It’s about insights and influence. Through Creator Cities, brands can better understand customer behavior, iterate quickly, and co-create product strategies with creators who already understand their audience. The outcome? More tailored offerings, higher relevance, and improved CX.
Unlocking New Growth Avenues for Brands and Sellers
The timing of this launch couldn’t be better. A recent BCG report revealed that 72% of Gen Z Indians rely on creator content for shopping inspiration. Additionally, social commerce in India is projected to reach $10–14 billion by 2025, making up 7–9% of total online retail spend.
This presents a massive opportunity for sellers and D2C brands. With Creator Cities, they now have a one-stop destination for influencer strategy, content production, and market entry. Whether they’re looking to launch a new collection, promote festive offers, or build long-term brand equity—Flipkart’s infrastructure offers speed, scale, and storytelling all under one roof.
In fact, Flipkart’s end-to-end Creator City model allows sellers to reduce time-to-market, lower production costs, and increase customer trust—three factors that dramatically impact customer lifetime value (CLTV).
CX Innovations That Reflect Flipkart’s Vision
Flipkart’s commitment to enhancing CX is visible across the customer journey. The company has seamlessly integrated video commerce into its digital interface:
- ‘Play’: An immersive zone for inspiration and product discovery
- Influencer-led curation: Embedded within search and browse journeys
- Product page videos: Demonstrating real-world usage and benefits
These touchpoints ensure that users never feel disconnected. Instead, they enjoy a fluid shopping experience, where trust is built through creator credibility, not just product specs.
As Neha Agrahari, Senior Director – Video Commerce at Flipkart, puts it:
“We’ve gained a deep understanding of what works in video commerce. Creator Cities is a purpose-built model that brings creators, sellers, and content together under one roof. This initiative will not only enhance the shopping experience for our users but also unlock opportunities for brands and sellers to thrive in this new era.”
Leading India’s Next Commerce Revolution
With Flipkart Creator Cities, Flipkart is doing more than investing in studios. It is building a creator-led commerce ecosystem that reflects the next chapter of Indian e-retail. By merging content with commerce, Flipkart is shaping a future where shopping is not just transactional—it’s experiential.
More importantly, Flipkart is creating space for regional creators, Tier 2 and 3 city influencers, and small sellers to rise and shine. It is democratizing access to tools, guidance, and audiences—enabling grassroots participation in digital commerce.
Final Thoughts
As video-first shopping gains global momentum, Flipkart’s Creator Cities stand as a landmark CX investment in India. It’s a bold step toward humanizing the e-commerce journey, making it more intuitive, authentic, and engaging.
In a world where every scroll is a story, Flipkart is ensuring that the next one leads to a connection—and maybe even a purchase.
