Edge AI Revolution in Customer Experience: embedUR Systems and Infineon Lead the Way
At Embedded World 2025, a powerful collaboration took center stage. embedUR Systems and Infineon Technologies unveiled groundbreaking advancements in Edge AI. Together, they showcased real-time voice, object, and facial recognition solutions built entirely on Infineon’s PSOC™ Edge platform. These innovations mark a significant leap forward in enhancing customer experience (CX) through intelligent automation.
Real-Time Performance that Delivers
In a fast-paced digital world, real-time responsiveness remains a critical CX factor. Customers expect immediate feedback and seamless interactions. Accordingly, the first demo introduced voice-activated object recognition with contextual recipe generation. Using only a wake word, attendees engaged with the system. The device recognized ingredients from an image and instantly suggested a recipe. Most importantly, this happened entirely at the edge—with no reliance on cloud processing.
This shift to localized processing not only improves speed but also reduces latency and enhances privacy. As a result, users benefit from faster service, lower energy consumption, and increased confidence in data security.
Secure, Personalized CX with Facial Recognition
In the second demo, facial recognition with mobile-based registration impressed attendees. Users registered their faces via a mobile app. Once registered, the PSOC™ Edge platform detected and identified them in real time. Again, this was accomplished without sending data to the cloud.
By minimizing dependency on external servers, companies can deliver secure, low-latency user authentication. This solution is especially valuable in industries like smart home security, enterprise access control, and industrial monitoring. Furthermore, it emphasizes how embedded AI can personalize customer experiences while maintaining trust and privacy.
CX Enhanced by Contextual Intelligence
Both demos reflect a deeper trend—customer experience is no longer only about interfaces. It is about contextual intelligence. When devices understand voice, recognize faces, and respond intelligently, they create truly human-centric experiences. Whether you are cooking at home or entering a secure workplace, technology should support you seamlessly.
By leveraging PSOC™ Edge’s real-time capabilities, embedUR and Infineon have shown how intelligent edge devices can intuitively support human needs. These experiences no longer feel artificial—they feel natural and user-friendly.
Industry Leadership and Vision
Omar Cruz, Senior Manager at Infineon Technologies, emphasized the broader vision. “Our collaboration with embedUR systems showcases the power of PSOC™ Edge in enabling real-time, power-efficient Edge AI applications.” His statement reflects a growing industry consensus: AI must empower users, not complicate interactions.
John Marconi, VP of Technology at embedUR, added, “At embedUR, we’re focused on making Edge AI real.” His comment underlines a core priority—practical, production-ready solutions that truly benefit customers and businesses alike.
Edge AI Built for Customer-Centric Applications
The PSOC™ Edge platform underpins these innovations. With a Cortex®-M55 core and Helium DSP support, it delivers hardware-accelerated neural network processing. Furthermore, it integrates robust security features, ideal for both consumer and industrial use.
This platform allows developers to create always-on, intelligent applications. These applications provide continuous service without draining power or compromising performance. As a result, customers receive reliable, always-available service from their devices.
embedUR Systems: Building CX Through Engineering
embedUR systems played a critical role in these demos. Their engineers designed, developed, and deployed all Edge AI models. Every inference ran locally—no GPU clusters, no off-device processing.
Their deep expertise spans AI model quantization, embedded software, and real-time systems. Consequently, they bring AI to devices where constraints matter—low memory, tight power budgets, and strict timing. And yet, they deliver rich, intelligent experiences that elevate customer satisfaction.
Moreover, embedUR understands that many teams lack internal AI engineering capacity. Therefore, it provides full-stack engineering—from model tuning to deployment. This hands-on support helps clients get to market faster with products that exceed user expectations.
Wider Reach Through ModelNova
embedUR didn’t stop with just the Infineon demos. At their booth, they also showcased diverse Edge AI applications across various leading platforms. These ranged from smart retail to healthcare and industrial IoT.
To help developers build fast proofs of concept, embedUR launched ModelNova—a curated library of pre-trained Edge AI models. These models help teams jump-start their AI journey. If a model fits, embedUR can fine-tune and optimize it for deployment.
This accelerates time-to-market while ensuring the final experience is smooth, responsive, and aligned with customer expectations.
Next-Level CX with Autonomous Intelligence
Today’s users seek seamless journeys, not just standalone features. As a result, technologies that understand voice commands or facial patterns now define customer experience. And because PSOC™ Edge enables all this at the edge, solutions are not only intelligent but also trustworthy.
In smart homes, users can interact hands-free. In offices or factories, identity is verified quickly and securely. Everywhere, the result is the same: frictionless engagement and satisfied users.
Looking Ahead: What This Means for CX Leaders
For CX professionals, this partnership signals a shift in how customer-focused systems are built. No longer must you choose between intelligence and privacy, or between speed and power efficiency. Edge AI platforms like PSOC™ Edge—combined with engineering excellence from partners like embedUR—offer a balanced, future-ready approach.
More importantly, this technology creates opportunities to anticipate user needs. Instead of reacting to clicks and complaints, businesses can proactively deliver what users want—before they even ask.
Conclusion: Real Innovation. Real CX Impact.
As customer expectations continue to evolve, so must the technology that powers their experiences. Edge AI is not just a buzzword—it’s a powerful tool to make interactions smarter, faster, and safer.
embedUR and Infineon have proven that real-time Edge AI can transform how we design for customers. From voice-activated systems to facial recognition, the experience is no longer passive—it’s intelligent, dynamic, and deeply personalized.
For teams looking to lead in CX, this is a moment to watch—and a technology to adopt.
