Dreame Technology Unveils Smart Home Innovations and Opens First MEA Flagship Store
Dubai, UAE – April 27, 2025 — Dreame Technology officially stepped into the Middle East and Africa (MEA) market by opening its first flagship store at Dubai Hills Mall. Along with this milestone, Dreame unveiled a strategic lineup of smart home appliances, tailored to meet the region’s growing demand for intelligent and integrated living solutions. The launch reflects Dreame’s strong commitment to customer experience (CX) by offering innovations that empower households with smarter, more efficient lifestyles.
The new flagship store offers customers an immersive, hands-on experience with Dreame’s most advanced products. Here, visitors can explore, test, and interact with smart innovations designed to enhance everyday living. Moreover, the store serves as a physical platform for customers to engage directly with the brand, ensuring that they receive personal guidance, expert demonstrations, and tailored product recommendations. This approach highlights Dreame’s emphasis on delivering a CX that is not only transactional but transformative.
At the launch event, Dreame showcased a range of innovations in home cleaning and personal care. Most notably, the company introduced the X50 Ultra Complete Robovac, the world’s first robotic vacuum with retractable legs. Furthermore, Dreame presented the H15 Pro Wet and Dry Vacuum, equipped with the world’s first AI-powered robotic arm for precise, gap-free cleaning. In addition to these headline products, Dreame revealed other standout innovations such as the Z30 Cordless Stick Vacuum, the AirStyle Pro, and the PM20 Air Purifier. Each product underscores Dreame’s commitment to blending high performance, intelligent design, and user convenience.
Adapt Intelligently to Different Environments
Behind these groundbreaking products lies Dreame’s strong foundation in research and development. Impressively, 60% of the company’s workforce is dedicated to product design and technological advancement. As a result, Dreame continues to pioneer solutions powered by world-class high-speed digital motors and intelligent algorithms. Through this unwavering focus on R&D, Dreame ensures that customers benefit from appliances that not only simplify daily tasks but also adapt intelligently to different environments.
Clearly, Dreame’s expansion into the MEA region is much more than a product launch. It signals a long-term, strategic commitment to serving and connecting with households across the region. “As a leading home technology brand, Dreame empowers over 21 million families worldwide to enjoy smarter living,” said Toni Xia, President of Middle East & Africa, India, and Latin America at Dreame. Moreover, Xia emphasized that the MEA market has always been a strategic priority in Dreame’s global expansion plan.
Building on this momentum, Dreame has set ambitious goals for its regional presence. By 2027, the company aims to achieve a 50% market share in the robot vacuum category across the United Arab Emirates and the Kingdom of Saudi Arabia. To support this bold objective, Dreame has launched the Star Light Expansion Plan — a retail strategy specifically designed for the MEA market. Under this initiative, Dreame plans to establish 150 points of sale, including company-owned stores and key channel partnerships. This extensive retail footprint will ensure greater accessibility, better service, and a consistent brand experience for all customers.
Dreame Technology Understand Customer Beyond PoS
Importantly, Dreame understands that customer experience extends beyond the point of sale. Therefore, the company has prioritized building a seamless ownership journey, offering intuitive apps, responsive customer support, and robust warranty services. In addition, Dreame actively collects customer feedback to drive continuous product and service improvement. This focus on post-sale engagement reflects Dreame’s dedication to creating long-term relationships with its customers, not just one-time transactions.
Through its technology, Dreame seeks to foster smarter, deeper connections between people and their living spaces. Each product is designed to solve real-world problems, save valuable time, and enhance quality of life. For example, the X50 UC adjusts automatically to different floor types, ensuring consistent cleaning without user intervention. Similarly, the H15 Pro’s AI-enhanced robotic arm ensures no spot, corner, or edge is left unattended. By integrating intelligence into every solution, Dreame empowers families to live more comfortably, efficiently, and joyfully.
Looking ahead, the future appears bright for Dreame’s journey in the MEA region. With the Dubai flagship store now welcoming customers, the company is perfectly positioned to redefine smart living across the Middle East and Africa. Moreover, Dreame’s unwavering focus on combining cutting-edge innovation with outstanding CX ensures that every interaction adds value to the customer’s life. As smart home adoption continues to rise, Dreame’s leadership role in the sector seems both natural and inevitable.
AI-powered Cleaning Solutions
Founded in 2017, Dreame Technology has always been driven by a vision to empower lives through smart home innovation. From high-speed digital motors to AI-powered cleaning solutions, the brand continuously reimagines what home appliances can achieve. Today, with its official MEA launch, Dreame takes a significant step forward in making intelligent living accessible to even more households worldwide.
For more details, visit Dreame Global.
