Accenture’s Nature-Inspired Food Court designed by Brawn Globus in Bangalore: A CX and EX Case Study
Creating workplace experiences that engage and nurture employees has become a strategic imperative for modern enterprises. Accenture’s new 20,000 sq. ft. Food Court at its Bangalore Delivery Center (BDC7C) exemplifies this shift. Designed and built by Brawn Globus, this nature-inspired space goes beyond dining to become a sanctuary of calm, collaboration, and sensory delight within a high-paced corporate environment.
Addressing Real-World Challenges in Employee Experience
Employee experience (EX) today faces many challenges. Fast-moving work environments often lead to stress, disconnection, and burnout. Spaces that ignore the human need for relaxation and informal socialization miss critical opportunities to enhance well-being and productivity. Accenture confronted these issues by envisioning a food court that is not merely functional but transformative — a place employees willingly seek out to recharge and reconnect.
The Design Philosophy: Where Forest Meets Ocean
Brawn Globus anchored the design on a compelling metaphor — “where the forest meets the ocean.” This concept allowed immersive cues from nature to permeate the space. The use of earthy materials, such as natural wood and cane, soothing earthy tones, and organic textures instills warmth and tranquility. The waves-inspired ceiling motif echoes the ocean, while acoustic ceiling panels enhance comfort by reducing noise, creating an auditory haven amid activity.
Natural light floods the area, fostering openness and a sense of connection to the outdoors. These elements align with evidence showing that biophilic design significantly improves cognitive function, reduces stress, and elevates mood in workplace settings. By embedding these principles, Accenture not only beautified its environment but laid the groundwork for stronger employee engagement.
Functional Design as a Social Hub
The Food Court integrates vibrant seating zones arranged for both intimate and larger group interactions. Fluid spatial planning encourages informal encounters that naturally boost collaboration and social bonds. This is vital as research indicates that casual socialization spaces in workplaces enhance team cohesion and innovation.
Lighting plays a critical experiential role here. A distinctive lighting pattern creates rhythm and visual intrigue, while warm cane light fixtures add texture and softness. The acoustic treatment ensures that the buzz of conversations remains comfortable rather than overwhelming.
Holistic Delivery: A Seamless Experience
Brawn Globus delivered the project through an integrated Design & Build approach. This allowed tight coordination across civil, interior, lighting, and acoustic disciplines to realize a cohesive sensory experience without compromising utility. Attention to detail and quality execution affirm their reputation for high-performance, human-centric workspaces favored by globally reputed firms such as JP Morgan, Microsoft, and Unilever.
Impact on Customer and Employee Experience Management
This project reinforces critical lessons for CX and EX leaders. First, workplace environments deeply influence employee well-being and effectiveness, directly impacting customer experience quality. Second, a carefully curated physical experience rooted in nature and designed for social connection can foster innovation and reduce burnout.
Global CX trends increasingly emphasize the importance of experience beyond transactional interactions—extending to how employees feel and perform. Accenture’s food court sets a benchmark for creating a workplace culture where employees pause, connect, and recharge, underscoring that investing in EX elevates overall brand health.
Practical Takeaways for CX and EX Professionals
- Embrace biophilic design: Incorporate natural materials, textures, and abundant natural light to reduce stress and enhance cognitive function.
- Design for interaction: Create flexible social zones that encourage informal collaboration and build team cohesion.
- Manage auditory comfort: Include acoustic treatments to maintain an engaging but comfortable sound environment.
- Integrate design disciplines: Use a Design & Build approach for seamless execution across functional and sensory elements.
- Align with corporate culture: Develop spaces that embody organizational values like inclusivity and innovation to reinforce brand ethos internally.
- Prioritize employee well-being: Recognize that empowered, refreshed employees deliver superior customer experiences and contribute to business success.
Accenture’s BDC7C Food Court in Bangalore stands as a shining example of how thoughtful workplace design delivers tangible benefits. It is a reminder for CX and EX leaders that the environments where employees spend time shape their engagement and ultimately, customer satisfaction.
By blending nature’s calm with modern corporate dynamism, Accenture and Brawn Globus highlight that nurturing human senses through design is a powerful strategy to elevate the entire experience ecosystem. CXQuest.com will continue tracking such innovative examples shaping the future of work.
