How Azul is Transforming Customer Experience with High-Performance Java and Cost Optimization

In today’s cloud-driven world, businesses need cost-effective, high-performance solutions to stay competitive. Azul, a company 100% focused on Java, is delivering exceptional customer experience (CX) by solving critical pain points for enterprises. By offering cost savings, performance optimization, and an alternative to Oracle Java, Azul is helping businesses thrive.

With a record-breaking 63% YoY growth in new customer bookings, Azul’s success highlights the rising demand for better Java solutions. Its impact is even more significant in EMEA (111% growth) and APAC (80% growth).

Let’s explore how Azul is enhancing CX through innovation, performance, security, and customer-focused growth strategies.

Solving Customer Pain Points with Cost-Effective Java Solutions

Many enterprises struggle with high licensing costs, complex pricing models, and cloud infrastructure expenses. According to Azul’s 2025 State of Java Survey, 88% of Java professionals are considering moving away from Oracle Java. The top reasons include:

• High costs
• A preference for open-source solutions
• Frustration with Oracle’s sales tactics

Azul addresses these concerns by offering transparent pricing, top-tier performance, and strong customer support. Companies choosing Azul gain flexibility, reduce cloud costs, and eliminate vendor lock-in.

Optimizing Cloud Performance and Reducing Costs

With more companies moving to the cloud, performance and cost optimization have become top priorities. Azul’s Platform Prime and Platform Core solutions help businesses:

• Reduce cloud costs by optimizing Java applications
• Enhance application performance with industry-leading Java runtimes
• Boost DevOps efficiency by eliminating technical debt and reducing security vulnerabilities

These benefits make Azul a preferred choice for enterprises looking to modernize their Java estates while saving money.

Customer Success: How Azul Transforms Business Operations

Newcastle City Council: Strengthening Security with Azul

Security remains a major challenge for businesses using Java-based applications. Newcastle City Council turned to Azul’s Platform Core to:

• Eliminate 80% of security vulnerabilities in their Java applications
• Strengthen compliance with security best practices
• Reduce risk exposure without increasing operational costs

This success story demonstrates how Azul helps organizations achieve security, stability, and efficiency.

Financial Institutions: Ensuring Compliance with DORA Regulations

Financial institutions must meet strict compliance standards to avoid penalties and maintain trust. Azul’s solutions help banks and financial firms meet DORA compliance requirements, ensuring:

• Regulatory alignment with European financial standards
• Robust security measures for Java-based applications
• Optimized performance for real-time financial transactions

By addressing compliance challenges, Azul enables financial organizations to operate securely and efficiently.

Customer-Centric Innovation: Enhancing Java Performance and Security

Azul continues to innovate based on customer needs. Over the past year, the company introduced several advancements that directly improve CX for Java developers and enterprises.

Intelligence Cloud: Maximizing DevOps Efficiency

In April 2024, Azul enhanced Intelligence Cloud, making it compatible with Oracle JDK and all OpenJDK-based JVMs. This update provides:

• Unmatched precision in detecting vulnerabilities
• Actionable insights to eliminate false positives
• Better DevOps efficiency and faster issue resolution

By leveraging real-time production data, Intelligence Cloud empowers DevOps teams to work smarter, not harder.

Java Performance Engineering Lab: Raising the Bar

In October 2024, Azul launched its Java Performance Engineering Lab, setting a new industry standard. Benchmark tests showed:

• 37% better performance compared to other OpenJDK distributions
• More efficient memory usage, reducing infrastructure costs
• Lower latency, ensuring seamless user experiences

By continuously optimizing Java performance, Azul helps businesses deliver fast, reliable applications to their customers.

Recognizing Customer Success: Azul’s Java Hero Awards

A great customer experience goes beyond just providing solutions—it’s about celebrating customer achievements. Azul launched the Java Hero Awards, recognizing:

• 17 global customers for outstanding innovation
• Teams and individuals who optimized their Java environments
• Businesses that achieved cost savings and performance gains

This initiative reinforces Azul’s commitment to customer success and community engagement.

Expanding Global Presence for Better CX

To improve customer support, Azul expanded its presence in key markets. Growth highlights include:

• New partnerships in Australia, the Middle East, South Africa, and India
• An expanded Paris office to oversee partnerships in France, Greece, Italy, Portugal, and Spain
• 79% YoY growth in new customers through channel partners

By expanding its reach, Azul ensures localized expertise and faster support for global customers.

Simplifying Procurement with Cloud Marketplace Availability

Many enterprises prefer cloud marketplaces for software procurement. Azul responded by making Platform Core and Platform Prime available on AWS and Google Cloud. This enables customers to:

• Use committed cloud spend to access Azul’s solutions
• Streamline software purchases with a single procurement process
• Deploy Java solutions quickly without complex licensing issues

By integrating with cloud marketplaces, Azul enhances convenience, flexibility, and accessibility for customers.

A Customer-First Approach to Java Innovation

Azul’s record-breaking growth isn’t just about numbers—it’s about delivering unmatched value to customers. By focusing on cost savings, performance, security, and compliance, Azul continues to:

• Help businesses migrate from Oracle Java with ease
• Provide transparent pricing and strong support
• Optimize cloud infrastructure for cost efficiency
• Deliver cutting-edge Java performance enhancements

According to Scott Sellers, CEO of Azul, the company’s mission is clear:

“We are deeply committed to our customers’ success, providing best-in-class solutions for Java estates in an increasingly complex IT landscape.”

Conclusion: Azul is Redefining Java CX

Azul’s success proves that customer experience drives business growth. By addressing real pain points—high costs, security risks, cloud performance challenges—Azul delivers exceptional value to enterprises worldwide.

With continuous innovation, global expansion, and customer recognition programs, Azul remains a trusted partner for businesses looking to modernize their Java applications.

For organizations seeking a better Java experience, it stands out as the go-to choice for performance, cost optimization, and security.

Would you like to explore how it can enhance your Java environment? Visit Azul.com today.