In the world of haute couture, where every stitch whispers exclusivity and every silhouette tells a story, Achint Mehta emerges as a luminous force transforming Indian fashion into an immersive emotional journey. Her work transcends mere fabric and thread; it delves into the sacred space where luxury embraces intuition, culture, and soul. This is couture not only worn but deeply felt—a celebration of individuality woven with the golden threads of heritage and contemporary artistry.
From the quaint, vibrant lanes of Ludhiana to the crest of India’s luxury fashion wave, Achint’s trajectory embodies the seamless union of tradition and innovation. Educated at FAD International and molded in the ateliers of renowned designer Dimple Sachar during the unforeseen chapter of the pandemic, she honed a rare skill: transforming challenges into creative mastery. Her first label, Delilah by Achint Khurana, broke ground with fearless designs that resonated with the youthful spirit of Punjab’s fashion connoisseurs.
Yet, the true metamorphosis began with the birth of “Achint Mehta Official,” a brand not merely unveiled but ceremoniously experienced. Launching on Janmashtami amid a constellation of stars—Karan Kundra, Divya Agarwal, Niranjan Iyengar, and Sanaya Pithawala—her debut collection was an opulent fusion of festive grandeur and modernity, perfectly timed for the cultural crescendo of Ganpati.
Design Language Speaks Volumes
Achint’s design language speaks volumes: artful modern silhouettes embroidered with timeless Indian heritage motifs, a signature that balances Bollywood-Hollywood glamour with rooted elegance. Her keen eye on red-carpet trends converges effortlessly with her commitment to authenticity, resulting in couture that is as bold as it is cultured.
At its core, Achint Mehta is an artisan of emotion, a storyteller who crafts experiences through fabric, ensuring each wearer feels not just adorned but deeply celebrated and uniquely empowered. In this exclusive CXQuest interview, she opens the doors to her visionary process, weaving together entrepreneurship, artistic courage, and an impeccable luxury ethos that reshapes the fabric of Indian couture forever.
Welcome, Achint Mehta
Q1. Your journey has moved from Ludhiana’s ateliers to launching an exclusive luxury brand. How did this evolution shape your vision of couture as an emotional experience?
AM: My journey from Ludhiana’s ateliers to couture runways has been like moving from hand stitched dreams to full blown symphonies of emotion. In Ludhiana, I learnt the poetry of craft in couture, I found the language of soul. Every piece I create now is less about fabric and more about feeling, like wearing a memory that’s been hand embroidered. Fashion, for me, isn’t just worn it’s felt. Like if you see my first collection, it’s not any complicated thought. It was just a festive edit for all sorts of culturally blended families.
Emotion is Subtle Yet Profound
Q2. In luxury fashion, emotion is often subtle yet profound. How do you embody this delicate balance in your design process?
AM: Luxury fashion is like whispering instead of shouting, the emotion is quieter but cuts deeper. I like playing with that balance, where one sequin can say more than a thousand embellishments. My design process is like conducting an orchestra of restraint, knowing when to stop so that the piece still breathes. It’s not about overwhelming beauty, it’s about letting beauty linger.
Q3. How did the mentorship under Dimple Sachar during the pandemic influence your creative and business philosophies?
AM: Dimple Sachar is my Mother, who became my Mentor, my creative orbit during the pandemic like a calm in couture form. Mom became my whole institution at the time. She taught me that luxury doesn’t scream, it hums. Her mentorship shaped not just my sketches but my sensibility. She reminded me that every stitch carries intention, and every client carries a story. From her, I learnt the power of silent confidence the kind that walks in, and the room just adjusts its light.
Experiential Storytelling in Luxury Fashion
Q4. Your brand debut was a splendid event merging culture, celebrity, and design. How important is experiential storytelling in luxury fashion launches today?
AM: The brand debut felt less like a launch and more like theatre ,where culture, celebrity, and couture danced together. Specially for me as my debut happened with people who have aided my dream ever since I wanted to be a designer. Karan Kundrra is my sisters best friend, he was the first to come forward and want to launch by brand wearing it. Divya Aggarwal, put my debut shoot together, alligned celebrity photographer Amit Khanna for my designs, Charu Mehra, Akshay Bindra, Sanaya Pithawala, veteran writer Niranjan Iyengar and various such esteemed personalities of the industry came together to give me the dream debut any aspirant in the world of glamor, would wish for.
Lasting Emotional Connection
Q5. How do you ensure that each piece from Achint Mehta not only showcases craftsmanship but also creates a lasting emotional connection with the wearer?
AM: I believe every piece should make the wearer feel like they’ve met a version of themselves they didn’t know existed. Craftsmanship is my love language, and emotion is the secret embroidery underneath it all. I design with the hope that even years later, when someone touches that fabric, they remember the exact emotion they felt wearing it, like a postcard from a past version of their soul.
Q6. Your couture merges Bollywood-Hollywood glamour with Indian heritage seamlessly. What inspires this blend, and how do you maintain authenticity?
AM: I grew up on Bollywood emotions and Hollywood structure, so my couture naturally became a bilingual love story. I take the drama of Indian heritage and give it the lighting of global glamour. The key is authenticity not faking fusion but feeling it. I don’t blend to impress, I blend to express. Because nothing is more modern than tradition told differently.
Q7. Digital platforms are reshaping customer interactions in luxury fashion. How do you embrace these channels to elevate your brand’s narrative?
AM: Digital is my new runway, except now, the front row is the world. I love using social media not as a billboard but as a mood board. Whether it’s behind the scenes chaos or couture confessions, I want my digital presence to feel like a diary, not an ad. The goal is to keep it human, luxury can be aspirational, but it should never feel algorithmic.
Experiential Customer Journeys
Q8. Luxury fashion often involves experiential customer journeys beyond the product. What aftercare or engagement strategies define your brand experience?
AM: Luxury doesn’t end at the billing counter, it begins there. For me, aftercare is like an encore, you’ve seen the performance, now live the experience. From personalized fittings to emotional follow ups, my clients are never “past season.” I want them to feel part of a private members’ club of memories, where every time they wear an Achint Mehta piece, they relive a story, not just a stitch.
Q9. Your collections are known for bold, modern silhouettes laced with timeless embroidery. What role does innovation play alongside tradition in your creative philosophy?
AM: Innovation and tradition are like two dancers, one twirls fast, the other holds the rhythm. My silhouettes flirt with the future, but my embroidery anchors them in heritage. I love experimenting with structure, but never at the cost of soul. It’s like remixing a classic, you keep the melody but play it on a new instrument. Because couture should always evolve, never age.
Q10. What does it mean to you personally to build a brand that is both a fashion statement and a cultural movement?
AM: Building this brand feels like raising a child who knows how to waltz through chaos. It’s deeply personal, a mirror reflecting not just fashion, but a movement of identity and pride. I see Achint Mehta not as a label but as a cultural conversation, about confidence, emotion, and unapologetic individuality. Every collection is my love letter to the India that’s unafraid to glow globally.
Infusing Emotional Intelligence
Q11. What advice would you offer emerging designers about infusing emotional intelligence into the business of luxury fashion?
AM: To new designers, remember, emotional intelligence is the real luxury fabric. Trends fade faster than Instagram stories, but connection doesn’t. Feel your audience, don’t just dress them. Be intuitive, design like you’re writing a love letter to humanity. The business of fashion may run on margins, but the soul of fashion runs on meaning. And meaning never goes out of style.
Q12. Looking ahead, how do you envision the future of Achint Mehta Official in shaping Indian luxury couture’s global footprint?
AM: The future of Achint Mehta Official is not about chasing global recognition, it’s about earning it. I want to see Indian couture not as an exotic export, but as the benchmark. My dream is to have someone in Paris whisper, “That’s so Achint.” The vision is emotional globalization where an Indian silhouette tells a global story and makes the world feel something they didn’t know they could.
Closing
Achint Mehta’s legacy in the making is a luminous interplay of luxury, heritage, and heartfelt storytelling—where couture transcends adornment to become an immersive act of self-expression and empowerment. Her atelier is not just a workshop but a sanctuary where tradition’s timeless motifs converse with progressive silhouettes and contemporary flair.
In a fashion ecosystem often defined by fleeting trends, Achint’s craft is a steadfast ode to emotional resonance and cultural authenticity. She pioneers a couture experience that honors every client’s individuality, making luxury deeply personal and delightfully unforgettable. Her launches, imbued with cinematic grandeur and precise attention to detail, raise the bar for experiential branding in Indian fashion.
Achint’s vision encompasses more than creating garments; it is about scripting narratives that her clients live and breathe, fostering connections that endure well beyond the boutique’s doors. As she charts her course forward, Achint Mehta stands poised to elevate Indian couture onto a global luxury stage—with emotional intelligence as her signature and timeless elegance as her hallmark.
In the world of luxury fashion, where the soul of a brand is as critical as its silhouette, Achint Mehta is scripting an extraordinary movement—one exquisite, heartfelt stitch at a time.
