CX in Defence Manufacturing by Apollo Defence: Apollo’s Bold Leap with IDL Explosives
Apollo Defence Industries Private Limited has just taken a decisive step. The company, a subsidiary of Apollo Micro Systems Ltd., has acquired IDL Explosives Ltd. in a Rs. 107 crore all-cash deal. This move is more than a business transaction; it is a calculated pivot towards vertical integration and full-spectrum capability.
Indeed, the acquisition marks a turning point in the Indian defence manufacturing landscape. Yet, while the headlines focus on financials, the deeper story lies in its potential to transform Customer Experience (CX) in the sector.
Why CX Matters in Defence Manufacturing
In most industries, CX is often linked with front-end services—websites, apps, or customer support. However, in defence, CX goes beyond traditional definitions. It involves seamless collaboration, timely deliveries, absolute trust, product reliability, and long-term service assurance.
For Apollo Defence, this acquisition provides a golden opportunity to elevate CX at every stage of the defence supply chain. Let’s unpack how.
Vertical Integration and Customer Assurance
Previously, Apollo focused heavily on design, electronics, and platforms. Now, by acquiring IDL Explosives, they enter a critical new domain—explosives. This allows the company to offer an end-to-end solution for weapon systems.
As a result, Apollo can control timelines better, reduce third-party dependency, and ensure consistency in quality. This end-to-end capability enhances customer trust. Defence clients, including government agencies, demand this kind of reliability.
Moreover, by minimizing coordination across multiple vendors, Apollo ensures faster response times and better after-sales service. In effect, customers receive a complete solution under one roof—a major CX advantage.
A Legacy Brand Meets Agile Innovation
IDL Explosives comes with a strong legacy. It was part of the Hinduja Group and has served mining and infrastructure projects for decades. With a turnover of ₹623 crore in FY24 and a steady growth trajectory, IDL brings stability and credibility.
However, Apollo injects agility and tech-driven innovation into the mix. This combination is powerful. Together, they can reimagine product offerings to better suit evolving customer demands.
For example, customers now expect customized munitions with advanced arming mechanisms. With Apollo’s design expertise and IDL’s manufacturing strength, such customization becomes feasible and timely. This aligns well with modern CX expectations—even in the defence sector.
CX as a Strategic Differentiator
In an industry where product margins are thin and competition is global, CX becomes a critical differentiator. Defence ministries worldwide evaluate vendors not only on cost and capability but also on responsiveness and adaptability.
Apollo’s integrated platform allows it to be more responsive. If a customer requests a product modification or needs urgent delivery, Apollo can now handle the full request internally. This reduces lag, increases satisfaction, and builds stronger partnerships.
Moreover, Apollo can offer lifecycle support—from concept to deployment and maintenance. This level of service forms the bedrock of excellent CX.
Trusted Partnerships and Stakeholder Confidence
One often-overlooked aspect of CX in defence is stakeholder confidence. Governments and military organizations need long-term partners they can rely on.
Apollo’s acquisition sends a strong signal. It shows commitment to India’s self-reliance goals. It demonstrates financial strength. And it positions the company as a Tier-I OEM—capable of serving large, complex orders.
This instills confidence in buyers and stakeholders. It also reassures customers that Apollo isn’t just a tech startup—it is here for the long haul.
Improving Internal CX for Better External CX
Great external CX starts internally. With this acquisition, Apollo can unify its internal teams under a shared mission. From R&D to delivery, each unit now works towards a singular goal—offering complete and reliable defence solutions.
Such cohesion improves internal communication, reduces errors, and enhances operational efficiency. In turn, the customer experiences smoother engagement, fewer delays, and faster resolutions.
Leveraging CX Data for Continuous Improvement
With control over the entire value chain, Apollo can now gather more comprehensive data on usage patterns, customer feedback, and field performance. This data allows the company to iterate quickly.
For instance, if customers report usability issues in a specific explosive device, Apollo can trace the issue, adjust design, and modify production—all in-house. This quick loop not only solves problems faster but also strengthens customer loyalty.
A Catalyst for Atmanirbhar Bharat
Apollo’s move aligns strongly with India’s Atmanirbhar Bharat (self-reliant India) mission. By acquiring India’s first explosives company, Apollo commits to building defence capability within national borders.
This excites customers—especially government defence buyers—because it reduces geopolitical risks and ensures security of supply. In uncertain times, local sourcing with quality assurance is a key CX driver.
Anticipating Global Demand and Scaling Responsibly
The global explosives market is growing fast. Experts predict it will touch $9.37 billion by 2029, driven by increased defence spending. As Apollo scales, maintaining CX standards will be crucial.
To succeed, the company must invest in systems, training, and customer relationship frameworks. Consistency in delivery, proactive communication, and transparent processes will define their global success.
Final Thoughts
Apollo Defence Industries’ acquisition of IDL Explosives isn’t just about financials or strategic expansion. It is about delivering a superior experience to defence clients. Through vertical integration, responsive service, and product innovation, Apollo sets the foundation for next-gen CX in defence.
Furthermore, it demonstrates that CX isn’t a soft metric limited to B2C companies. In fact, it may well become the secret weapon for growth in high-stakes industries like defence.
As Apollo steps into this new chapter, its real ammunition won’t just be explosives—it will be trust, precision, and a customer-first approach that sets it apart.
