Meizu Breaks into the Middle East Market with AI Ecosystem Products: A New Chapter in Customer Experience
Meizu has taken a bold leap forward by entering the Middle East market with its AI ecosystem products. From April 12 to 13, 2025, Meizu, in collaboration with Geely Auto, hosted an impressive product launch event in Dubai. The event marked a strategic milestone in Meizu’s global expansion journey. Moreover, it reinforced the company’s commitment to enhancing customer experience (CX) through smart, integrated, and user-centric technologies.
The Dubai launch wasn’t just a display of innovation—it was a statement of intent. Meizu introduced a wide array of ecosystem products, including smartphones, smart glasses, and smart rings. These innovations were tailored specifically for overseas users, especially those in the Middle East. Consequently, the brand is positioning itself not only as a tech manufacturer but also as a customer-focused experience provider.
At the center of this product showcase were several AI-powered smartphones. These included the Meizu 21 series, Meizu Note 22 series, Meizu Mblu 21, Mblu 22 Pro, and the futuristic Meizu Lucky 08. In addition, Meizu unveiled cutting-edge smart wearables like the StarV Air2 glasses, StarV View, and the StarV Ring2 smart ring. Each of these devices is designed with the end user in mind, aiming to enrich daily interactions with intuitive, seamless experiences.
What sets Meizu apart is its attention to real-world user needs. For instance, recognizing the importance of local language support, the StarV Air2 glasses now offer real-time Arabic translation. This update enables more users in the region to engage with Meizu’s ecosystem easily. As a result, Meizu demonstrates a clear understanding of localization—an essential CX pillar in international markets.
Meizu Launches Arabic Support
Additionally, Meizu’s strategic move to launch Arabic support in April shows responsiveness to regional needs. This forward-thinking feature adds to the glasses’ already impressive list of 14 supported languages. Therefore, the StarV Air2 becomes an even more powerful communication tool, breaking language barriers and enabling cultural connections.
Meizu’s overseas Flyme AI ecosystem strategy, announced at MWC 2025, laid the foundation for this rapid expansion. The Middle East, due to its geographic and economic significance, serves as a vital bridge between Asia, Europe, and Africa. By choosing Dubai for this major launch, Meizu signals its intention to become a key player in this diverse and dynamic region.
Furthermore, Meizu’s partnership with Geely Auto amplifies the customer experience by integrating smart mobility with smart devices. The Flyme Auto platform, already gaining traction globally, is part of Meizu’s larger vision of connecting “people, cars, and homes.” As a result, users can expect smoother transitions between their devices and their vehicles, creating a holistic and intelligent lifestyle.
Currently, Meizu’s products are available in more than 30 countries and regions. These include emerging markets in Asia-Pacific, Latin America, Central Asia, and Europe. Meizu has also made significant inroads in key locations such as the Philippines, Indonesia, Sri Lanka, Vietnam, and Australia. This wide footprint reinforces the company’s global ambitions and customer-first approach.
Meizu Embeds AI Deeply in its Flyme AIOS
Customer experience today is no longer just about products. It is about ecosystems, integration, and meaningful interaction. Meizu understands this well. With its Flyme AIOS operating system, Meizu has embedded AI deeply into its architecture. Consequently, users benefit from personalized, cross-device intelligence that adapts to their routines and preferences.
Flyme AIOS supports models like Tongyi Qianwen, Doubao, ERNIE Bot, and DeepSeek. These integrations ensure high performance, faster responses, and consistent service across multiple devices. Additionally, the system’s open architecture allows for future innovation, further improving the user experience with minimal friction.
Back in China, Meizu already leads in three core areas—AI smartphones, smart glasses, and car integration. In Q1 2025, the company doubled its AI-powered smartphone sales. It captured the highest market share in smart glasses and equipped the largest number of vehicles with the Flyme Auto system. These achievements speak volumes about its customer trust, product quality, and ecosystem reliability.
The StarV series, for example, reached over 41.5% market share in a single quarter. It ranks first in the Chinese AR glasses market. Technically, Meizu’s use of optical waveguide technology showcases its leadership in engineering and design. According to iResearch, Meizu stands at the forefront of China’s “Five AR Glasses Giants.” Notably, it remains the only player offering a complete AI ecosystem.
Frictionless Digital Experience
This depth of product integration translates directly into superior user experience. Every device is designed to talk to the other—smartphones connect to glasses, glasses to cars, and all devices sync seamlessly. Therefore, users enjoy a frictionless digital environment that feels both futuristic and familiar.
Moreover, DreamSmart Group, Meizu’s parent company, plays a pivotal role. With strong foundations in AI across smartphones, XR, and smart vehicles, DreamSmart ensures that innovation stays user-centric. Each product under its umbrella prioritizes user convenience, performance, and seamless operation.
In smart cockpits, Flyme Auto achieved 310,000 new installations in March alone. This includes upgrades for over 200,000 Geely Galaxy L6 and L7 users. To date, more than 910,000 vehicles run Flyme Auto, and its user base continues to grow. It supports 23 different models, making it the most widely adopted and fastest-growing smart cockpit OS in the market.
All these achievements are not just statistics—they reflect user satisfaction, trust, and loyalty. Meizu’s rise in domestic markets lays a strong foundation for global success. As the company accelerates its international push, it stays rooted in delivering value-driven, customer-centric innovations.
AI Ecosystem Redefines Digital Life
Looking ahead, Meizu aims to redefine digital life worldwide. Through its AI ecosystem, it promises to offer smarter, more efficient, and highly personalized experiences to every user. With every new product and every new market, Meizu is not just expanding—it is evolving how people experience technology.
In conclusion, Meizu’s foray into the Middle East is more than just market entry. It is a testament to the brand’s belief in a connected, intelligent, and human-centric future. And as Meizu continues to grow, its core focus will remain unchanged: delivering exceptional customer experiences, one smart innovation at a time.
