CLEAR Premium Water’s partnership with the 38th National Games in Uttarakhand brings together innovation and sustainability, creating a compelling Customer Experience (CX) story. The introduction of 100% recycled rPET bottles aligns perfectly with the event’s green initiatives, enhancing both the participant and spectator experience. As the official Hydration Partner, CLEAR Premium Water ensures that hydration needs are met sustainably, reinforcing its commitment to eco-friendly practices.
This collaboration marks a significant step towards reducing environmental impact while delivering a reliable and sustainable solution. By using recycled rPET bottles, CLEAR not only addresses the issue of plastic waste but also offers a long-term solution to minimize environmental footprints. Once these bottles are used, they will be collected, recycled, and transformed into artifacts that will serve as lasting tributes across Uttarakhand.
The decision to appoint CLEAR Premium Water as the official hydration partner speaks volumes about the state government’s commitment to making the 38th National Games a landmark event, not just in sports but in sustainability. Smt. Rekha Arya, the Hon’ble Sports Minister of Uttarakhand, emphasizes this determination by stating,
“It is our effort to make the 38th National Games 2025 memorable as the ‘Green Games.”
38th National Games in Uttarakhand
CLEAR Premium Water’s contribution extends beyond providing hydration; the brand will actively share its expertise with the waste collection and disposal teams. This collaboration focuses on proper recycling techniques and minimizing environmental impact throughout the entire event. The waste management process handling will now be more sustainable, reducing waste and improving recycling efforts.
Amit Sinha, Special Principal Secretary, Sports and CEO of the National Games Secretariat, highlights the significance of this partnership, saying,
“We are thrilled to welcome CLEAR Premium Water as our official hydration partner. Their pioneering efforts in launching India’s first-ever recycled rPET bottles for the tournament perfectly align with our commitment to green game initiatives.”
CLEAR Premium Water’s dedication to sustainability goes beyond hydration. The brand’s ‘Clear Pani, Cares (Drink, Dispose, Transform)’ initiative aims to inspire collective action, showing how businesses and events can join forces to create a meaningful environmental impact. This initiative showcases the power of small, sustainable choices in driving big, lasting change.
Nayan Shah, Founder & CEO of CLEAR Premium Water, reflects on the significance of this collaboration, saying, “At Clear Premium Water, we believe that innovation and sustainability go hand in hand. Partnering with the 38th National Games to introduce our 100% rPET bottles is a proud moment for us. Together, we’re setting a new standard for national events, proving that sustainability is not just an ideal but an achievable reality.”
A Landmark Event
The 38th National Games in Uttarakhand are going to be a landmark event in more ways than one. It will not only celebrate athletic excellence but will also serve as a model for sustainable events. This partnership with CLEAR Premium Water demonstrates how sustainability can seamlessly enhance customer experiences, delivering both satisfaction and lasting environmental benefits. Through sustainable hydration solutions and effective waste management, CLEAR is creating an impact that goes beyond the event, setting a benchmark for future national events in India.
Ultimately, CLEAR Premium Water’s role as the official Hydration Partner exemplifies how businesses can go beyond profit and focus on creating positive, meaningful experiences for customers. By blending innovation, sustainability, and customer satisfaction, CLEAR is not just providing water— it’s delivering an experience that reflects responsibility, care, and long-term impact. Through this partnership, CLEAR is paving the way for future collaborations that prioritize both people and the planet.
This holistic approach to sustainability demonstrates that eco-friendly initiatives can not only contribute to environmental well-being but also significantly enhance customer experiences, making every touchpoint—from hydration to waste management—a positive and impactful interaction.
